Growth Metrics

Zhihu (ZHIHF) EBITDA Margin (2020 - 2025)

Zhihu recorded quarterly EBITDA Margin of 41.0% in Q4 2025, down 170.69% quarter-over-quarter from 15.15% in Q3 2025, and down 138107386.0% year-over-year from N/an in Q4 2024.

Zhihu's EBITDA Margin history runs 6 years deep, the most recent figure standing at 41.0% for Q4 2025.

  • In Q4 2025, EBITDA Margin fell 138107386.0% year-over-year to 41.0%; the TTM figure through Dec 2025 stood at 22.73% (up 307891681.0% YoY), while the FY2025 annual figure was 1.56%, up 1181.0% from the prior year.
  • EBITDA Margin came in at 41.0% for Q4 2025 at Zhihu, down from 15.15% in the prior quarter.
  • In the past five years, EBITDA Margin ranged from a high of 1381032.85% in Q4 2024 to a low of 9771664.93% in Q3 2024.
  • A 5-year average of 419560.89% and a median of 30.95% in 2022 frame the typical range for EBITDA Margin.
  • Across the five-year window, EBITDA Margin plunged 977163068 bps in 2024 and surged 977164978 bps in 2025, its largest moves.
  • Zhihu's EBITDA Margin stood at 36.82% in 2021, then soared by 47 bps to 19.42% in 2022, then surged by 181 bps to 15.65% in 2023, then soared by 8823288 bps to 1381032.85% in 2024, then plunged by 100 bps to 41.0% in 2025.
  • According to Business Quant data, EBITDA Margin over the past three periods registered 41.0%, 15.15%, and 12.82% for Q4 2025, Q3 2025, and Q2 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) EBITDA Margin (Qtr)
1 Alphabet 4,554.43 Bn 4,338.81 Bn 102.29 Bn 36.12%
2 Meta Platforms 1,602.78 Bn 1,521.60 Bn 46.09 Bn 40.62%
3 Spotify Technology 119.86 Bn 109.62 Bn 1.75 Bn 15.77%
4 Reddit 33.71 Bn 30.94 Bn 511.94 Mn 27.57%
5 Nebius 22.38 Bn 22.38 Bn 295.20 Mn -32.08%
6 Pinterest 12.76 Bn 11.46 Bn 768.96 Mn -7.97%
7 Kanzhun 12.59 Bn 10.49 Bn 255.62 Bn 30.02%
8 Snap 9.64 Bn 6.81 Bn 1.29 Bn -4.87%
9 Match 8.43 Bn 7.41 Bn 653.28 Mn 29.00%
10 Zhihu - - 49.31 Bn -41.00%

Historic Data

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DateValue
Dec 31, 2025 -41.00%
Sep 30, 2025 -15.15%
Jun 30, 2025 -12.82%
Mar 31, 2025 -7.21%
Dec 31, 2024 1.38%
Sep 30, 2024 -9.77%
Jun 30, 2024 -19.69%
Mar 31, 2024 -23.39%
Dec 31, 2023 15.65%
Sep 30, 2023 -34.25%
Jun 30, 2023 -31.34%
Mar 31, 2023 -21.80%
Dec 31, 2022 -19.42%
Sep 30, 2022 -30.56%
Jun 30, 2022 -55.10%
Mar 31, 2022 -87.21%
Dec 31, 2021 -36.82%
Sep 30, 2021 -39.16%
Jun 30, 2021 -54.91%
Mar 31, 2021 -71.60%
Dec 31, 2020 -20.10%
Sep 30, 2020 -33.90%
Jun 30, 2020 -60.31%
Mar 31, 2020 -112.10%