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Baidu (BAIDF) Return on Sales (2016 - 2025)

Historic Return on Sales for Baidu (BAIDF) over the last 17 years, with Q3 2025 value amounting to 0.36%.

  • Baidu's Return on Sales fell 5900.0% to 0.36% in Q3 2025 from the same period last year, while for Sep 2025 it was 0.07%, marking a year-over-year decrease of 1000.0%. This contributed to the annual value of 0.18% for FY2024, which is 200.0% up from last year.
  • Per Baidu's latest filing, its Return on Sales stood at 0.36% for Q3 2025, which was down 5900.0% from 0.22% recorded in Q2 2025.
  • Baidu's Return on Sales' 5-year high stood at 0.89% during Q1 2021, with a 5-year trough of 0.54% in Q3 2021.
  • Moreover, its 5-year median value for Return on Sales was 0.15% (2022), whereas its average is 0.11%.
  • Data for Baidu's Return on Sales shows a peak YoY increase of 9700bps (in 2021) and a maximum YoY decrease of -10300bps (in 2021) over the last 5 years.
  • Baidu's Return on Sales (Quarter) stood at 0.03% in 2021, then surged by 379bps to 0.15% in 2022, then tumbled by -45bps to 0.08% in 2023, then skyrocketed by 71bps to 0.15% in 2024, then crashed by -349bps to 0.36% in 2025.
  • Its Return on Sales was 0.36% in Q3 2025, compared to 0.22% in Q2 2025 and 0.24% in Q1 2025.