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This chart shows Marriott International’s Total Number of Properties, across US, Canada, International, Asia Pacific, Europe, Middle East and Africa, reported on a quarterly basis from Q1 2016 onwards.
|Period||Q3 2020||Q2 2021||Q3 2021||Contribution in Q3 2021|
|The US & Canada||5,501||5,600||5,656||72.5%|
(All figures in units, except percentages)
Marriott International’s total number of properties increased from 7,488 units in Q3 2020 to 7,800 units in Q3 2021, marking an increase of 4.2% in the number of properties on a year-on-year basis. The total number of properties also grew by 95 units, to 7,800 units in Q3 2021 as compared to 7,705 units in Q2 2021, marking a 1.2% increase in the properties count in the latest quarter.
The pandemic had an unprecedented impact on the hotel industry and continues to negatively affect the business. 2020 saw a great start but soon the hotel occupancy saw a sharp decline in China followed by a global decline. The room addition was lower than expected and the cancellation rates went extremely high. Marriott International made many changes for the recovery including steps to enhance the liquidity position. The company’s business is highly competitive with high competition in both franchising and lodging. All the company’s brand names, logos, trademarks, service marks, and sales & marketing strategies are very important. They need to represent high-quality standards, services, care, and value to the customers. Its brand recognition aids in attraction as well as retention of guests along with owners and franchisees.
Marriott International’s properties are spread across the following regions:
The United States & Canada
This region had the highest share of 72.5% in the total number of properties in Q3 2021. The number of properties has been rising each quarter. The number of properties grew from 5,501 units in Q3 2020 to 5,656 units in Q3 2021, marking a 2.8% rise in the total number of properties on a yearly basis. The property counts also grew by 56 units, from 5,600 units in Q2 2021, to 5,656 units in Q3 2021, marking a 1% increase in the number of properties on a quarter-on-quarter basis.
The total number of properties by this region grew from 1,987 in Q3 2020 to 2,144 units in Q3 2021, marking an increase of approximately 8% in the property count on a yearly basis. The number of properties also rose by 39 units in Q3 2021, as compared to 2,105 units in Q2 2021, leading to a 1.9% growth in the number of properties on a quarterly basis. Overall, the international region had a 27.5% share in the total number of properties in Q3 2021.
This vertical did not have any property share in Q3 2021. But it did have a share of approximately 11% in the number of properties in Q3 2019.
It includes the Middle East and African regions. This region too did not have any share in the number of properties in Q3 2021. But if we look at the Q3 2019 data, EMEA had a share of about 12.7% in the number of properties.
Marriott International is a global operator, licensor, and franchisor of properties, hotels, and residential under numerous brand names at a variety of prices and locations. Currently, the company has just two reportable segments namely the international segment, and the United States & Canada. The company focuses on its management, licensing, and franchising, and owns very few of its lodging properties. It also offers Marriott Bonvoy – a customer loyalty program, through which the members can access rich benefits, travel experiences, and a diverse brand portfolio. Points are rewarded to the customers which are then directed towards free hotel stays along with other benefits.
The company has licenses and franchising which allows the hotels to use their lodging brand names. It receives application fees and continuous royalty fees from its hotel arrangements. The company also uses its trademarks and licenses for selling residential properties. The company has mainly three brand portfolios namely: luxury, premium, and select. The luxury brand offers superb amenities and classic luxury hotel brands. Premium range offers sophisticated and thoughtful services whereas the select portfolio includes easy amenities offering the comfort of homes provided by some of the longer stay brands.
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