Macy’s Revenue by Product Category (2013-2020)

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This statistic highlights Macy’s Revenue by Product Category from 2013 onwards, split across Women Apparel, Women Accessories and Intimate Apparel, Shoes, Cosmetics, and Fragrances, Men’s, and Children’s and Home/Other segments.
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This statistic highlights Macy’s Revenue by Product Category from 2013 onwards, split across Women Apparel, Women Accessories and Intimate Apparel, Shoes, Cosmetics, and Fragrances, Men’s, and Children’s and Home/Other segments.

Macy’s Revenue by Product Category

This table highlights Macy’s Revenue by product category for the years 2018, 2019 and 2020

Revenue by Product category 2018 2019 2020 Contribution in 2020
Women’s Accessories, Intimate Apparel, Shoes, Cosmetics, and Fragrances $9,457 $9,454 $7,206 37.87%
Women’s Apparel $5,642 $5,411 $2,909 22.59%
Men’s and Kids’ $5,699 $5,628 $3,486 22.82%
Home/Other $4,173 $4,067 $3,745 16.71%
Total $24,971 $24,560 $17,346 100%

(All the figures in millions, except percentages)

The company presents an incredible assortment of Apparel and Accessories for Women, Men, and children, Shoes, Cosmetics, Fragrances, Home furnishings, and others. Other categories mainly comprise of the earnings apart from the main business activities which primarily include, allowance for merchandise return adjustments, restaurant sales, certain loyalty programs, and breakage income from unredeemed gift cards. The specific collection diverges according to the size of stores, characteristics of customers conferring to different areas, and merchandising assortments. Mostly, Macy’s stores are situated in urban or suburban sites, primarily in the densely populated areas of the United States.

The total revenue of the company fell from $24,560 million to $17,346 million, marking a decline of 29.37% on a year-on-year basis, mainly due to the significant impacts faced by the company during the pandemic and temporary closure of their stores during the Q1 and Q2 of 2020. A large part the of Company’s total revenue, marked by 37.87%, comes from women’s accessories amounting to $9,547 million in 2020.

During the Covid-19 pandemic, when work from home played a significant role in people’s lives, the company’s various retail categories like home, sleepwear, activewear, watches, fragrances, and fine jewelry performed well during 2020. In contrast, categories like women’s and men’s apparel, sportswear, dresses, man-tailored didn’t perform up to the mark.  That’s is why the Women Apparel category, which constitutes about 22.59% of total revenue, marked a huge downfall from $5,411 million in 2019 to $2,909 million in 2020.

About the Company

Macy’s Inc. is a retail omnichannel organization offering a wide range of cosmetics, home furnishings, apparel, and accessories for men, women, kids, and other consumer goods. It was founded by Xavier Warren in 1929 and is headquartered in Cincinnati, Ohio, and United States. It operates through its prominent retail brands namely, Macy’s, Bloomingdale’s, and Bluemercury. The company owns around 732 stores worldwide in which, Macy’s Herald Square is one of the biggest department stores in the world. The company has registered itself under the ticker symbol “M” on New York Stock Exchange (NYSE).

Macy’s Inc gives tough competition to other retail businesses, by offering captivating and high-quality products, great prices, and trusted service across all its stores and digital sales channels. Some of its primary Competitors are KOHLS Corp, Nordstrom Inc, Brazilian Distribution Co., and Dillard’s Inc.

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