This statistic highlights Lumentum: Revenue by Region (Ship to Location) 2020
Ship-to location refers to the address provided by the customer where Lumentum’s orders would be delivered. This is different from the billing address to which the invoices of customers are sent. Every customer has a primary ship-to location which acts as a default address to deliver goods. Based on the ship-to location, the shipping method, the tax to be applied and the identity of salespersons stationed at that region are determined.
As each type of ship to location requires a different logistics set up, not to mention the taxation issues, tracking the revenue by ship-to location would help in identifying which locations are doing well and which ones to improve upon.
Lumentum operates in 3 geographic regions: The EMEA comprising of Europe, Middle East and Africa; Americas and the Asia Pacific. The revenue is allocated region-wise and country-wise within those regions depending on where the product is shipped initially.
In Q3 FY 2019, Hong Kong produced the highest quarterly revenues till date among all regions, totaling $ 124.1 million, due to a change in shipment destination for 3D sensing technology relating to mobile devices. This was a 220.67% YoY rise from the $ 38.7 million earned in Q3 FY 2018. During the same quarter, China produced $ 47.3 million in revenues. The company has been actively pursuing moving out its manufacturing facility from China to Thailand, in light of the recent U.S. – China trade tensions.
The EMEA region crossed the $ 50 million mark in Q3 FY 2019. In Q2 FY 2018, Japan generated its highest revenue till date of $ 89.5 million. This was a 162.46% rise from Q1 but dropped in Q3, and resulted in mirroring the revenue earned in Q1.
The revenues from Mexico, a predominantly ROADM customer base, have been on a downswing in Q2 and Q3 of FY 2019 as per the analysis on Lumentum: Revenue by Region (Ship to Location) 2020. Other Americas ship-to-location has produced a constant $900,000 per quarter since Q1 FY 2019.
In Q2 FY 2018, South Korea contributed almost twice the revenue earned in the Philippines to the global revenues. Other Asia-Pacific region did marginally better than the Philippines during the same quarter but picked up in Q3 FY 2019 in which the former nearly matched Hong Kong’s contribution.
The United States’ best performing quarter was Q4 FY 2016 totalling $ 71 million. Since then, this ship-to-location has produced well below $ 50 million in quarterly revenues.
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