This statistic highlights Infinera’s Revenue By Sales Channel 2020. The two types of sales channels discussed in this article are direct and indirect channels. Direct sales are when the company sells its products to customers without a middleman, while indirect sales distribution uses intermediaries to reach the product to the final customer. In the case of a direct channel, the company has to set-up its own sales channel..
Importance of tracking revenue by sales channel for Infinera: Tracking revenue from both types of sales channels can help in identifying which method of product distribution is the most effective and efficient.
The revenue from direct channels stood at $ 241.02 million in Q2 FY 2019. This was another QoQ decrease, but less than the double-digit decline faced in the previous quarter. Nonetheless, in Q2 FY 2019, the direct channels accounted for 81.36% of the total revenues of Infinera during that fiscal period. The maximum quarterly rise for this channel took place in the last quarter of FY 2018 with a 109.01% rise from Q3, resulting in an all-time high revenue of $ 281.93 million.
The indirect distribution channel of Infinera saw a 118.16% rise from the second to the third quarter of FY 2018. In the same quarter of the previous year, the quarterly increase was of 32.87%. As the second quarter of FY 2018, the first quarter of FY 2019 also saw a QoQ decrease slightly above 11%. In Q2 FY 2019, there was a 24.09% rise to $ 55.23 million. The only times that the revenues for this channel went below $ 10 million was in the first quarter of FY 2016 and FY 2017.
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