Hasbro’s Revenue by Segment

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This statistic highlights Hasbro’s Revenue by Segment, reported on a quarterly basis and split across Entertainment and Licensing, International, U.S. and Canada, and eOne segments.
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This statistic highlights Hasbro’s Revenue by Segment split across Entertainment and Licensing, International, U.S. and Canada, and eOne, reported on a quarterly basis from Q1 2016 onwards.

Hasbro’s Revenue by Segment

Segments Q4 2019 Q3 2020 Q4 2020 Revenue Contribution in Q4 2020
Entertainment and Licensing $130.19 $89.00 $111.10 6.45%
International $615.26 $517.00 $561.80 32.60%
U.S. and Canada $682.57 $977.10 $790.70 45.89%
eOne $0.00 $193.50 $259.60 15.06%
Total $1,428.03 $1,776.60 $1,723.20 100.00%

(All the values are in millions, except for the percentages)

The total revenue from all the segments summed up to $1.723 billion. This indicates a decrease in the QoQ scale when compared to $1.776 billion revenue generated in Q3 2020, the decrease was 3.01%. For the total revenue of the YoY, the revenue has increased by 20.67% from $1.428 billion in Q4 2019. In Q4 2020, the maximum contribution in the revenue was done by the U.S. and Canada, and the lowest contribution was from Entertainment and Licensing segment.

Entertainment and Licensing:

The revenue from Entertainment and Licensing in Q4 2020 was $111.10 million, this made it the smallest contributor in the total revenue by segment in Q4 2020 at 6.45%. When compared to the $130.19 million generated in Q4 2019, this showed a decline of 14.67% under the YoY scale. The QoQ measurement, indicated an increase of 24.83% when compared to $89 million in revenue generated in Q3 2020.

The net revenue of 2020 was primarily driven by lower revenue in the film due to the Company’s share of the revenue recognized in 2019 related to the Transformers: Bumblebee (this movie was given 6.7/10 in IMDB rating) and from the closure of the Backflip business in the Q4 2019. The licensing revenue decreased during 2020 as the COVID disrupted the market resulting in the reduced sale. With the increase in the digital gaming revenue, these declines were partially offset.

International:

The revenue generated by this segment accounts for $561.8 million in Q4 2020, which consists of 32.6% of the total revenue segment mix. This depicts a decline of 8.69% when compared to the revenue generated of $615.26 million in Q4 2019, under YoY. For the QoQ analysis, the revenue of Q4 2020 is compared with the revenue of Q3 2020 at $517 million showing positive revenue growth of 8.67%.

The decline in YoY is because of the unfavorable foreign currency translation of $15.6 million consisting of an unfavorable $2.7 million impact from Latin America, this is offset by the favorable impact from the Asian market and Company’s European with $2.8 million and $14.3 million respectively. Under the franchise brands portfolio, the net revenue declined from lower sales of TRANSFORMERS, NERF, PLAY-DOH, AND MY LITTLE PONY products, this was partially offset by the increase in net revenue from MAGIC: THE GATHERING.

U.S. and Canada:

The revenue generated from the U.S. and Canada is the largest contributor in segment terms in the total revenue of Q4 2020. By generating revenue of $790.7 million, showing a decline in QoQ of 19.08% when compared to the revenue of $977.1 million generated in Q3 2020. Whereas the YoY scale shows an incline of 15.84% from $682.57 million generated in Q4 2020.

Foreign currency transactions had a negligible impact on the revenue of this segment. Segment net revenue increased from growth in Hasbro Gaming and Franchise Brands. Increase in net revenue from MAGIC: THE GATHERING offset the lower sales in MONOPOLY, MY LITTLE PONY, TRANSFORMERS, and PLAY-DOH as a result of market disruption from COVID. In 2020, a lower net revenue was from DISNEY FROZEN, MARVEL, AND BEYBLADE products. These decreases were offset by the increased net revenue from STAR WARS and TROLLS products, which was because of the entertainment support from the Disney+ streaming series of STAR WARS: THE MANDALORIAN in Q4 2020 and TROLLS WORLD TOUR which was released in April.

eOne:

The revenue in Q4 2020 from eOne was $259.6 million which consisted of 15.06% of the total revenue segment mix of Q4 2020. The QoQ showed an increase of 34.16% when compared to the revenue of Q3 2020 at $193.5 million. This is also the highest QoQ increase of all the segments.

The COVID outbreak had the largest impact on this segment especially during the Q1 and Q2 of 2020. As the scheduled productions were delayed or postponed due to the shutdown of live-action production work and the closure or limited reopening of production studios. The theatrical release was also delayed due to limited reopening or closure of cinemas.

About The Company:

Hasbro, Inc is a global entertainment and play company that creates plays and entertainment programs. Its major revenue is derived from the sales of the merchandise of its top brands, from games, toys, and consumer products to movies, television, digital gaming, and other entertainment experiences, with its iconic brands – TRANSFORMS, NERF, MONOPOLY, POWER RANGER, PEPPA-PIGS are few of its top brands. Their recent acquisition of Entertainment One, also eOne. Hasbro is planning to build its global brands through great storytelling and content creation on screen. Their target market is children, followed by fans and families.

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