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This statistic highlights Hasbro’s Revenue Breakdown Worldwide, reported on a quarterly basis and split across U.S. and Canada, Europe, Entertainment and Licensing, Latin America, and the Asia Pacific segments.
The company has been named as one of the world’s most ethical companies by the Ethisphere Institute for ten years and is ranked amongst the 100 best corporate citizens by 3BL Media in the year 2020.
|Segment||Q4 2019||Q3 2020||Q4 2020||Revenue Contribution in Q4 2020|
|U.S. and Canada||$0.68||$0.98||$0.79||71%|
|Entertainment and Licensing||$0.15||$0.08||$0.08||7%|
(All figures in billions, except percentages)
The company’s principal operating segments are regionally divided and are responsible for arranging product manufacturing and sourcing for all international segments. The total revenue of the company has seen a fall of 23% from $1.44 billion earned in Q4 2019 to $1.11 billion earned in Q4 2020. The main reason was the outbreak of the novel coronavirus (COVID-19) pandemic which resulted in a drastic fall in demand for products in the market. The company has also seen a fall of 15.27% compared to $1.31 billion earned in Q3 2020.
Segment-wise bifurcation of total revenue is given below:
U.S. and Canada
The engagement is mainly in marketing and sales of toy and game products in the U.S. and Canada. This includes the business of Wizards of the coast. The toy and gaming products are mainly developed by a cross-functional team that includes members of the company’s international development and marketing groups.
Revenue contribution: The majority of the company’s total revenue is generated from this segment with a 71% total revenue mix in 2020. However, there has been a fall of 19%, from Q3 2020 where the company earned $0.98 billion, to Q4 2020 where the company earned $0.79 billion.
Entertainment and Licensing
The engagement is mainly in consumer product licensing, digital gaming, and Hasbro’s legacy entertainment operations. The company has relations with third parties that assist the company in the development of digital games. It also licenses its brands to third parties that are engaged in other forms of gaming.
Revenue Contribution: 7% of the company’s total revenue mix in 2020 is generated from this segment. However, there has been a decline of 46% compared to $0.15 billion earned in Q4 2019.
The engagement is mainly in marketing and sales of toy and games products to retailers and wholesalers across Europe, Latin America, and the Asia Pacific region through distributors and the company doesn’t have any direct presence in any of these countries. The company is planning to grow its international business through expansion in Eastern Europe, Asia, and Latin and South America.
About the Company
Hasbro, Inc. is a global entertainment provider committed to making the world’s best play and entertainment experiences for its customers. The company connects with its global audiences by providing toys, games, and consumer products like television, movies, digital gaming, and related entertainment experiences. The company was founded in 1923 by three brothers: Helal, Herman, and Henry Hassenfeld and it is based in Pawtucket, Rhode Island, United States of America. The common stock of the company is traded in Nasdaq Global Select Market (“NASDAQ”) under the ticker symbol “HAS”. The company has many subsidiary companies like Discovery Kids, Playschool, Wizards of the Coast, Avalon Hill, Bestway, Intex, and many more.
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