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This statistic highlights Hanesbrands’ Revenue by Region, split across America, Asia Pacific, Europe and Others, reported on a quarterly basis from 2018 onwards.
Hanesbrands is a multi-billion-dollar apparel conglomerate with a diversified portfolio of profitable businesses. Consumers who buy at mass merchants, mid-tier and department stores, specialty stores, and the consumer-directed channel, which includes their own retail locations as well as e-commerce sites, are targeted for their products.
|Regions||2018||2019||2020||Contribution in 2020|
(All figures in billions, except percentages)
Hanesbrands’ total revenue increased from $6.8 billion in 2018 to $6.96 billion in 2019. However, the revenue decreased in 2020 to $6.66 billion, projecting a decline of 4.3%. The company generated its maximum revenue from America, equal to $4.54 billion, which accounted for 68.16% of the total revenue in the year 2020. Further the company earned its revenue from Asia Pacific, Europe and Other regions, amounting to $1.08 billion, $1 billion and $0.25 billion, respectively, in the year 2020.
Hanesbrands’ total revenue is further bifurcated into different regions as follows:
The company’s T-shirts, sport shirts, and fleece items, which include names like Hanes, Champion, Alternative, and Hanes Beefy-T, are sold to clients, mostly wholesalers, who subsequently resell to the embellishment channel and the consumer-directed channel. Their Champion, Gear for Sports, Knights Apparel, and Alternative Apparel brands sell licenced branded apparel in mass retail, collegiate bookstores, and other channels. The Activewear division generated $1.2 billion in net sales in 2020, accounting for over 18% of total net sales.
The revenue of Hanesbrand from America remained constant at $4.65 billion in 2018 and 2019. However, it decreased to $4.54 billion in 2020, making a decrease by 2.36 %. The company generated its maximum revenue from America, amounting to $4.54 billion, which accounted for 68.16% of the total revenue in the year 2020.
The company earns its revenue from intimate apparels and activewear in various countries in Asia Pacific. The revenue from Asian Pacific countries increased from $1.12 billion in 2018 to $1.24 billion in 2019. However, it decreased to $1.08 billion in 2020, indicating a decline of 13%. The contribution of these countries was around 16.21% in 2020.
Europe generated most of its revenue from sale of intimate apparels and activewear, just like Asia Pacific. The revenue from European countries increased from $0.98 billion in 2018 to $1.02 billion in 2019. However, there was a downfall in revenue in 2020 to $1 billion, indicating a decline of 1.9%. These European countries contributed around 15% to the total revenue in 2020.
The company’s International segment includes innerwear, activewear, hosiery, and home goods products, primarily marketed under the Champion, Bonds, DIM, Sheridan, Lovable, Hanes, Nur Die/Nur Der, Playtex, Berlei, Maidenform, Abanderado, Rinbros, Shock Absorber, Explorer, Zorba, Polo Ralph Lauren, and Bellinda brands and sold outside of the United States. In Australia, as well as Western and Central Europe, the innerwear brands are market leaders. They have the number one market share in Australia and the number two market share in France and Italy in the intimate apparel sector.
The revenue from other international countries increased from $0.02 billion in 2019 to $0.35 billion in 2020. However, it decreased to $0.25 billion in 2020, indicating a decline of 28.57%. These countries contributed just 3.75% to the total revenue generated in 2020.
In the America, Europe, Australia, and Asia/Pacific, Hanesbrands Inc. is a socially responsible leading marketer of everyday basic innerwear and activewear apparel, offering some of the world’s strongest apparel brands, including Hanes, Champion, Bonds, DIM, Maidenform, Bali, Playtex, Lovable, Bras N Things, Nur Die/Nur Der, Alternative, L’eggs, JMS/Just My Size, Wonderbra, Berlei, and Gear for Sports.
Hanesbrands, unlike most garment firms, owns and runs its own manufacturing plants. They make around 70% of the garment units they sell in their own plants or those of dedicated contractors. The company has a long history of product quality, brand recognition, and innovation, and continues to employ an “Innovate-to-Elevate” approach to combine their brand supremacy, industry-leading innovation, and low-cost global supply chain to produce higher-value products while cutting manufacturing costs.
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