Google’s Cost Per Click (CPC) Growth (2018-2022)

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This statistic highlights Google’s Cost Per Click (CPC) Growth, reported on a quarterly basis from Q1 2018 onwards.
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This statistic highlights Google’s Cost Per Click (CPC) Growth, reported on a quarterly basis from Q1 2018 onwards.

Google is a multinational technology company that specializes in internet-based services such as online advertising technologies, search engine and navigation services. It faces stiff competition from companies like Amazon, Apple and Alibaba in different sectors like online advertising and enterprise cloud services.

Click based statistics show how efficiently relevant ads have been delivered to users, which leads to direct engagement with advertisers. Performance advertising helps in creating and delivering relevant ads for users to click on, through which revenue is generated for the company.

Google Cost Per Click (CPC) and Paid Clicks Growth

Paid clicks

Paid clicks represent revenue generated through user engagement and also includes advertisement clicks by end-users on Google.com, Gmail, Google Maps, Google Play and Youtube. There has been a growth in paid clicks from 2018 to 2019 as per Google Statistics 2020 majorly due to an increase in views of Youtube engagement ads and also due to other factors like growth in advertiser activity, increase in search queries, improved ad formats and delivery.

Cost-per-click

Cost-per-click represents the average amount charged to advertisers based on engagement by end users. It is calculated by dividing click-driven revenues with a total number of paid clicks. The increase in revenues from paid clicks have been partially offset by a decrease in cost for advertisers. Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

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