General Mill’s Revenue by Customer (2014-2020)

Exclusive Data

You need the Pro Plan for unlimited access.

Pro Plan

$49 per month*

60% discount ends in:

00
Days
00
Hours
00
Mins.
00
Seconds

.

Download

About

This statistic highlights General Mill’s Revenue by Customer, split across Walmart, and Others, reported on a yearly basis.
Subscribe to Pro or Enterprise plans to unlock this feature.
More information
Subscribe to Pro or Enterprise plans to unlock this feature.
Contact the Analyst
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on reddit
Share on facebook
Share on twitter
Share on linkedin
Share on email

Become a smarter investor today.

Access Business Quant for as low as $19/month

Become a smarter investor today.

Access KPIs & Segment Financials on US stocks

This statistic highlights General Mill’s Revenue by Customer, split across Walmart, and Others, reported on a yearly basis.

General Mill’s Revenue by Customer

Revenue by Customer 2018 2019 2020 Contribution in 2020
Walmart $3.31 $3.37 $3.70 21%
Others/Unclassified $12.43 $13.49 $13.93 79%
Total $15.74 $16.87 $17.63 100%

(All figures are in billions, except for percentages.)

During the fiscal year of 2020, Walmart Inc. and its affiliates contributed 21% to the revenue of General Mills in 2020. No other individual customer comprises of 10% or more of General Mill’s consolidated net sales.

The company’s revenue has kept on increasing since 2016. The revenue first increased from $15.74 billion in 2018 to $16.87 billion in 2019, making an increment of 7.17%. Further, it increased from $16.87 billion in 2019 to $17.63 billion in 2020, making an increment of 4.5%. Between the years of 2018 and 2020, the revenue witnessed a growth of 12%, from $15.74 billion to $17.63 billion.

The company generates its revenue primarily from the net sales. Net sales and organic net sales were basically equivalent to the same period last year. However, the slight incline was primarily driven by a decrease in restructuring expense in the fiscal year 2020 and the divestiture loss recorded in the fiscal year 2019, partially offset by greater selling, general, and administrative (SG&A) expenses in the financial year 2020.

General Mill’s revenue by customer can be bifurcated into the following segments:

Walmart

Walmart is an U.S. based multinational company that operates a chain of grocery stores, super markets, and departmental stores in the United States. General Mill uses broker and distribution arrangements for specific products and to serve certain types of consumers and certain markets. Hence, Walmart serves such customer for General Mills.

The contribution of Walmart to the company’s total revenue for the year 2020 stood at 21%. Revenue from Walmart slightly rose from $3.31 billion in 2018 to $3.37 billion in 2019, making an increment of 1.81%. It further increased from $3.37 billion in 2019 to $3.70 billion in 2020, marking an incline of 9.8% on a year-on-year basis. Between 2018 and 2020, the revenue increased from $3.31 billion to $3.70 billion, marking a growth of 11.7% in 2 years.

Others/Unclassified

Customers other than Walmart are included in this category. The company generally sells to these customers through its direct sales force. General Mill’s primary customers are grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and non-commercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores.

The maximum of the total revenue of the company is generated by the other customers, with a contribution of 79%. Revenue from the other customers grew from $12.43 billion in 2018 to $13.49 billion in 2019, making an increment of %. It further increased from $13.49 billion in 2019 to $13.93 billion in 2020, indicating a rise of 3.2% on an annual basis. Moreover, between 2018 and 2020, the revenue also grew by $1.5 billion, or by 12% from $12.43 billion to $13.93 billion.

About General Mill Inc.

General Mill was incorporated in June, 1928 by James Ford Bell, established in Minnesota, United States. It is a primary worldwide producer and retailer of branded consumer foods sold through retail stores. It is also a main provider of branded and unbranded food products to the North American foodservice and commercial baking industries. General Mill is also a leading manufacturer and marketer in the wholesome natural pet food category. It manufactures products in 13 countries and markets them in more than 100 countries.

The company operates its business under five operating divisions: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. The business is focused on the large, global categories, including snacks, ready-to-eat cereal, convenient meals, yogurt, wholesome natural pet food, super-premium ice cream, baking mixes and ingredients, and refrigerated and frozen dough. Its Cereal Partners Worldwide (CPW) joint venture with Nestlé S.A. (Nestlé) competes in the ready-to-eat cereal category in markets outside North America, and its Häagen-Dazs Japan, Inc. (HDJ) joint venture challenges the premium ice cream division in Japan.

Did you like General Mill’s Revenue by Customer statistic?

Access more such KPI data points and segment financials on thousands of US stocks, with Business Quant.

You can get started here.

Read more

Access Segment financials and KPI data on US stocks

Our Plans

Always know what you’ll pay. No hidden costs or surprises.

  • Annual
  • Monthly

Basic

Get to know us

  • Access only basic data
  • This statistic is not included The statistic that you're currently viewing, is not included in the Basic plan. Please subscribe to the Pro plan to access this statistic.
$0
per month
Start for Free

60% discount until May 22

Pro

For serious investing

  • This statistic is included Instant access to all the data and features on the Business Quant platform. This also includes access to the statistic that you're currently viewing.
  • Granular KPI data Access segment financials, non-GAAP metrics and KPI data from presentations and filings. Examples include financials by segment / region / product category, AT&T's broadband subscriber trends, Tesla's deliveries by model and lots more.
  • Stock research tools Features include : Stock screener, Stock comparison, sector financials, stock warnings, advanced charting tools, financial statements dating back 10+ years, stock reports, SEC filings and stock ratings. There are 200+ financial items and ratios on thousands of US stocks.
  • Industry data & tools Access premium operating data on 40+ industries. Examples include market share, smartphone shipments by vendor, subscribers by wireless carrier, historical gold production. There are 20,000+ such statistics.
$49
$19
per month*
Buy Now

Enterprise

For tailored workflows

  • All of Pro plan Get unfettered access to all our dashboards and dossiers.
  • Custom built features Get tailored dashboards built specially for you , based on your set of requirements, to simplify your research workflow.
$99
per month, onwards*
Contact Us

* Billed annually, local taxes extra. 

Basic

Get to know us

  • Access only basic data
  • This statistic is not included The statistic that you're currently viewing, is not included in the Basic plan. Please subscribe to the Pro plan to access this statistic.
$0
per month
Start for Free

60% discount on Annual plan

Pro

For serious investing

  • This statistic is included Instant access to all the data and features on the Business Quant platform. This also includes access to the statistic that you're currently viewing.
  • Granular KPI data Access segment financials, non-GAAP metrics and KPI data from presentations and filings. Examples include financials by segment / region / product category, AT&T's broadband subscriber trends, Tesla's deliveries by model and lots more.
  • Stock research tools Features include : Stock screener, Stock comparison, sector financials, stock warnings, advanced charting tools, financial statements dating back 10+ years, stock reports, SEC filings and stock ratings. There are 200+ financial items and ratios on thousands of US stocks.
  • Industry data & tools Access premium operating data on 40+ industries. Examples include market share, smartphone shipments by vendor, subscribers by wireless carrier, historical gold production. There are 20,000+ such statistics.
$49
per month*
Buy Now

Enterprise

For tailored workflows

  • All of Pro plan Get unfettered access to all our features.
  • Custom built features Get tailored dashboards built specially for you , based on your set of requirements, to simplify your research workflow.
$99
per month, onwards*
Contact Us

* Local taxes extra. 

BQ Star Yellow 60%

Get Pro for 60% off

  • Access all features immediately
  • Datasets updated every day
  • Export data in CSV and XLSX formats

Offer Ends In

Starting from $49 $19 / month

.