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This statistics highlights Facebook’s Daily and Monthly Active Users from Q2 2011 onwards.
Facebook is the largest social media platform. With time, both platform and its user base have increased on a year-on-year basis. The article gives an overview of the status of Facebook’s users as of Q1 2021.
|Category||Q1 2021||Q1 2020||YoY Growth in %|
|Daily Active Users||1.877||1.734||8%|
|Monthly Active Users||2.852||2.603||10%|
(All figures in billions)
The size of the user base and their level of activity or usage of Facebook are critical for its success. The financial success of Facebook is determined by how successfully they are in adding, retaining, and engaging their active users by providing new products and services or introducing new features in existing products and services.
The given data of Daily Active Users (DAUs) and Monthly Active Users (MAUs) is based on user activity only on Facebook and Facebook Messenger, it does not include other products of Facebook like Instagram, and WhatsApp.
Daily Active Users (DAUs)
Daily Active Users are those who are registered and logged in on Facebook or have used Messenger application, either through the website or through a mobile device, on any given day.
Daily Active Users is calculated as a percentage of Monthly Active Users as a measure of engagement on Facebook or Messenger.
Monthly Active Users (MAUs)
Monthly Active Users are those who are registered and logged in on Facebook or have used the Messenger application, either through the website or through a mobile device, within a month (last 30/31 days).
Monthly Active Users is used as a key performance indicator. Investors are more interested in the MAUs metric as it provides an overview of the company’s user growth. It helps in analyzing the companies ability to attract new customers and retain the existing ones.
Among the social media platforms, Facebook has the highest monthly active users worldwide followed by YouTube, WhatsApp, WeChat, and Instagram.
Worldwide, India has the maximum number of Facebook users around 260 million, followed by the US with 180 million, and Indonesia with 130 million.
Facebook, Inc. is a US-based company and its corporate headquarters are located in Menlo Park, California. Facebook also has offices in more than 80 cities across Europe, the Middle East, Africa, North America, Latin America, and the Asia Pacific.
Facebook was established in February 2004 by Chris Hughes, Dustin Moskovitz, Eduardo Saverin, and Mark Zuckerberg who were students at Harvard University in 2004.
Facebook’s mission is to give power to people to form communities and get closer to the world at large. Thus it provides platforms like Facebook and Messenger which are regarded as “Facebook metrics” along with its other products like Instagram, and WhatsApp which are regarded as “Family metrics” (Family metrics also include Facebook and Messenger).
Facebook provides useful and engaging products that help users to connect to their family and friends using mobile devices, computers, and in-home devices. It provides a platform that enables its users to share their ideas, opinions, photos, videos and can also view the activities of their friends, family members, and the public at large.
It does not charge its users while they register nor while they use its platforms thus the revenue earned by them is by selling advertising placements to marketers. This helps marketers to display their products and services to reach people of different ages, gender, location, behaviors, and interests. Marketers purchase ads that can appear on multiple platforms like Facebook, Messenger, and Instagram.
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