Facebook: Average Revenue Per User (ARPU) by Region

Download

About

This article discusses data on Facebook average revenue per user (ARPU) by region. Advertising ARPU stands for average advertising revenue per user.
Subscribe to Pro or Enterprise plans to unlock this feature.
More information
Subscribe to Pro or Enterprise plans to unlock this feature.
Contact the Analyst
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on reddit
Share on facebook
Share on twitter
Share on linkedin
Share on email

Become a smarter investor today.

Access Business Quant for as low as $29/month

This article discusses data on Facebook average revenue per user (ARPU) by region. Advertising ARPU stands for average advertising revenue per user. It is computed as follows:

ARPU = (Total advertising revenue over a fiscal period/Average users over the same fiscal period)

Where,

Average users = (Beginning users + Ending users)/2

Importance of tracking advertising ARPU by region

ARPU is a non-GAAP measure of the advertising revenue generated per user/subscriber of Facebook over a given fiscal period. It used to track the revenue growth of the company at a micro-level and hence is an important growth driver. It can also be used to find out how well Facebook can monetize its advertisements among its user base located in different regions.

Advertising Average Revenue Per User by region on Facebook as a metric

A relatively higher advertising ARPU would be a positive performance indicator for a region.

Analysis of the performance of Facebook based on advertising ARPU by region

Facebook’s ad ARPU declined by 6.42% from Q4 FY 2018 to Q1 FY 2019, compared to a 2.78% quarterly fall in Q1 FY 2018. There was an improvement in Q3 FY 219 with an increase in QoQ growth rate from 2.31% in Q3 FY 2018 to 6.98%.

ARPU in Europe has been on the downswing since the first quarter of FY 2019. This was unexpected as this decline was immediately preceded by a 24.51% QoQ increase in Q4 FY 2018.

The rest of the world witnessed an ebb and flow trend in its ARPU. For instance, in Q2 FY 2018, there was a QoQ growth of 13.77% followed by a 4.74% decline in Q3. This was succeeded by a 16.57% rise in Q4 and then a 10.90% decline in Q1 FY 2019.

The U.S. and Canada region have faced a 25-30% ARPU growth in each of the fourth quarter since FY 2016.  The total worldwide ARPU has followed a similar pattern as that of U.S. and Canada with a 20%+ growth rate in the fourth quarter and a decline in the first quarter of every fiscal year till date.

Access more interactive datasets such as this, by registering for Free.

Read more

Our Plans

Always know what you’ll pay. No hidden costs or surprises.

  • Annual
  • Monthly

Basic

Get to know us

  • Access to basic datasets
  • No credit card required
$0
per month*
Start for Free

51% discount until December 15

Best Value

Pro

For serious investing

  • Access to all datasets Get immediate access to all the dashboards and dossiers.
  • Export underlying data Download the underlying data in CSV or XLSX formats.
  • Connect with Analysts Direct connect with the analyst team. Ask questions or suggest future coverage road map.
$59
$29
per month*
Buy Now

Enterprise

For tailored workflows

  • Everything in Pro Account Get unfettered access to all our dashboards and dossiers.
  • Custom Built Dashboards Get tailored dashboards built specially for you, to simplify your research workflow.
  • Bespoke Research We'll expand our granular coverage to companies and sectors of your choice.
$99
per month+*
Contact Us

* Billed annually, local taxes extra. 

Basic

Get to know us

  • Access to basic datasets
  • No credit card required
$0
per month
Start for Free

51% discount on Annual plan

Best Value

Pro

For serious investing

  • Access to all datasets Get immediate access to all the dashboards and dossiers.
  • Export underlying data Download the underlying data in CSV or XLSX formats.
  • Connect with Analysts Direct connect with the analyst team. Ask questions or suggest future coverage road map.
$59
per month*
Buy Now

Enterprise

For tailored workflows

  • Everything in Pro Account Get unfettered access to all our dashboards and dossiers.
  • Custom Built Dashboards Get tailored dashboards built specially for you, to simplify your research workflow.
  • Bespoke Research We'll expand our granular coverage to companies and sectors of your choice.
$149
per month+*
Contact Us

* Local taxes extra. 

BQ Star 51% off

Get Pro for 51% off

  • Access all features immediately
  • Datasets updated every day
  • Export data in CSV and XLSX formats

Offer Ends In

Starting from $59 $29 / month