Ebay’s Revenue by Business Segment (2016-2022)

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This statistic highlights Ebay’s Revenue by business segment, across Classifieds, Marketplace and StubHub segments, reported on a quarterly basis from Q1 2016 onwards.
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This statistic highlights Ebay’s Revenue by business segment, across Classifieds, Marketplace and StubHub segments, reported on a quarterly basis from Q1 2016 onwards.

eBay Inc. is a US based e-commerce corporation which facilitates business-to-consumer and consumer-to-consumer sales through its website. The website, which is host to a wide variety of products and services, is free to use by the buyers but the sellers are charged for listing items post a limited number of free listings. Its major competitors are Amazon.com Inc., Alibaba Group Holding Limited, Walmart and JD.com. The company generates two types of net revenues: Net transaction revenues and Marketing Services and Others (MS&O). The three reportable segments are Marketplace, StubHub and Classifieds. As of quarter ended June 30, 2019, the revenues from the different reportable business segments came in at. And let’s look into ebay revenue by business segment data here.

Ebay revenue by business segment

Business Segment

Revenue in Q2 2019

Contribution in Q2 2019

Classifieds- MS&O 271 10.07%
Marketplace-MS&O 270 10.03%
Marketplace-Transactions 1,887 70.10%
StubHub-Transactions 243 9.03%
StubHub-MS&O 21 0.78%
Total revenue 2,692 100.00%

(All figures in USD Million)

Marketplace includes the online marketplace, its localized counterparts and the eBay suite of mobile apps. Transactions on the marketplace are a major contributor to the total revenue, nearly 70 per cent. StubHub include online ticket platform, its localized counterparts and the StubHub mobile apps. Classifieds includes a collection of applications such as Gumtree and others.

Net revenues increased 2% to $2.7 billion during the three months ended June 30, 2019 compared to the same period in 2018. Net transaction revenues primarily include final value fees, feature fees, listing and promotion fees from sellers on the Marketplace platforms and final value fees from buyers and sellers on the StubHub platforms. It also includes store subscription and other fees from large enterprise sellers. On the other hand, Marketing services and others consist of revenues principally from the sale of advertisements, first party inventory programs, classified fees and revenue sharing arrangements. 

Classifieds MS&O business segment revenues increased by 5% primarily driven by increased revenues from our Classifieds horizontal and vertical motors platforms primarily in Germany.

Marketplace MS&O revenues decreased by 9% primarily due to decline in advertising revenues driven by ongoing shift to promoted listing fees recognized in the net transaction revenue.

Marketplace net transaction revenue increased by 3% attributable to growth in promoted listing fees, higher take rate (net transactions divided by Gross Merchandise Volume) and the company’s acquisition of Giosis in the second quarter of 2018.

StubHub net transaction revenue increased by 1% primarily driven by an increase in the GMV of sporting events partially offset by lower take rate.

StubHub MS&O revenue increased considerably primarily due to growth in revenues from first party inventory sales from sporting events.

Company Overview

eBay Inc., publicly traded on NASDAQ as EBAY, is a global commerce leader and one of the most vibrant marketplaces for recognizing great value and unique selection. It provides a connecting platform to millions of buyers and sellers around the world, empowering them and creating an opportunity for them. With the use of digital technologies, they enable sellers worldwide to organize and offer their inventory for sale, virtually anytime and anywhere. 

Headquartered in San Jose, California, the company’s platforms are accessible through a traditional online experience (desktop and laptop computers), mobile devices (tablets and smartphones) and application programming interfaces (APIs).

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