$49 per month*
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This statistic highlights DraftKings’ ARPU (Average Revenue per User), reported on a quarterly basis from Q1 2019 onwards.
DraftKings provides digital sports entertainment and gaming offerings. They provide users with daily fantasy sports, sports betting (“Sportsbook”) and online casino (“iGaming”) opportunities.
DraftKings’ ARPU (Average Revenue per User)
DraftKings’ ARPU has gone up from $37,000 to $67,000 between Q1 2019 and Q4 2021, which marks an overall increase of 81%. Similarly, there was an increase of 31.14% between Q1 2021 and Q2 2021 when the ARPU increased from $61,000 to $80,000. In between Q3 2021 and Q4 2021, the company witnessed a 42.55% increase in its Average Revenue per Monthly Unique Payer, from $47000 in Q3 2021 to $67000 in Q4 2021. In Q4 2021, it increased by $16,000 amounting to $67,000 from $51,000 in Q4 2020, marking an increase of 31.37%, on year-on-year basis.
|Period||Q2 2020||Q3 2020||Q4 2020||Q1 2021||Q2 2021||Q3 2021||Q4 2021|
|Average revenue per monthly unique payer||$63||$34||$51||$61||$80||$47||$67|
(All figures are in thousands)
Average Revenue per Monthly Unique Payer, is defined as the average monthly B2C segment revenue of the company for a reporting period. It is a key metric that represents DraftKings’ ability to drive usage and monetization of B2C product offerings. ARMUP is calculated by dividing average B2C segment revenue with MUPs (i.e., the average number of unique payers) for the same period.
The period-on-period increase in MUPs for 2020 compared to 2019 reflects growth in DFS, the expansion of Sportsbook and iGaming product offerings into new states and increased response rates to advertising spending, partially offset by the negative impact of COVID-19 on MUPs for Sportsbook and DFS primarily during the second quarter and early in the third quarter. ARPMUP increased in 2020 compared to 2019 due to the continued focus on driving engagement across B2C product offerings, specifically with Sportsbook and iGaming products being offered in additional jurisdictions.
Impact of COVID-19
The primary effects of the COVID-19 pandemic on the company to date have been the suspension, cancellation, and rescheduling of sports seasons and sporting events. Many sports seasons and events, including the MLB regular season, domestic soccer leagues and European Cup contests, the NBA regular season and playoffs, the NCAA college basketball competition, the Masters golf competition, and the NHL standard season and end-of-season games, were suspended or dropped beginning in March and continuing through the end of the second quarter. The suspension of sports seasons and games diminished clients’ utilization of, and spending on, Sportsbook and DFS item contributions. However, the product offerings that do not rely on sports seasons and sporting events, such as iGaming, partially offset the adverse impact on revenue. DraftKings is also innovating to create more products that do not rely on traditional sports seasons and sporting events, such as products that allow wagering and contests on eSports, simulated NASCAR, and League of Legends.
About the Company
DraftKings is an American daily fantasy sports contest and sports betting company, founded in 2012. It is headquartered in Boston, Massachusetts, U.S. Its common stocks are listed on the NASDAQ under the trading symbol ‘DKNG’.
Users can enter daily and weekly fantasy sports contests and win money based on individual player performance in five major American sports (MLB, NHL, NFL, NBA, and PGA), Premier League and UEFA Champions League soccer, NASCAR auto racing, Canadian Football League, XFL, mixed martial arts (MMA), and tennis. DraftKings’ top rivals incorporate FanDuel, Raging River, Lucra Sports and Generation Esports.
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* Billed annually, local taxes extra.
* Local taxes extra.