Deere & Co’s Revenue Breakdown by Product Line (2019-2021)

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This statistic highlights Deere & Co’s Revenue Breakdown by Product line from 2019 onwards. split across compact construction, construction, forestry, financial products, production agriculture, small agriculture, turf, roadbuilding, and other products.
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This chart shows Deere & Co’s Revenue Breakdown by Product line, across compact construction, forestry, financial products, production agriculture, small agriculture, turf and roadbuilding

Deere & Co’s Revenue Breakdown by Product Line

Revenue by Product Line Q4 2020 Q3 2021 Q4 2021 RevenueMix by Product Line in Q4 2021
Compact Construction $0.339 $0.398 $0.349 3.08%
Construction $0.986 $1.283 $1.282 11.32%
Forestry $0.331 $0.342 $0.305 2.69%
Financial Products $0.932 $0.932 $0.901 7.95%
Production agriculture $3.747 $4.179 $4.592 40.54%
Small Agriculture $1.873 $2.355 $2.035 17.97%
Turf $0.465 $0.719 $0.585 5.17%
Roadbuilding $0.778 $0.948 $0.825 7.28%
Others $0.280 $0.371 $0.453 4%
Total $9.731 $11.527 $11.327 100%

(All figures in billions, except percentages)

The total revenue increased from $9.731 billion in Q4 2020 to $11.327 billion in Q4 2021, marking a revenue growth of about 16.4%. On the other hand, there was a decline of approximately 1.7% on a quarterly basis in Q4 2021 as compared to $11.527 billion in Q3 2021.

Compact Construction

It includes products such as smaller construction equipment, compact excavators, landscape loaders, compact wheel loaders, and service parts as well as attachments related to these products.

The total revenue from these types of products increased by $0.01 billion from Q4 2020 to Q4 2021, marking a growth of 3% in revenue yearly. The revenue fell by 12% quarterly, from Q3 2021 to Q4 2021. It contributed 3.08% to the company’s total revenue.

Construction

It comprises of products like loaders, excavators, crawler dozers, milling machines, and log harvesters as well.

The total revenue from construction grew by 30% from Q4 2020 to Q4 2021. There was a fall of 0.08% quarterly, from Q3 2021 to Q4 2021. The products from this segment had a share of 11.32% in the total revenue.

Forestry

It includes a wide range of machines and technology solutions for forestry, earthmoving and roadbuilding systems.

The revenue from forestry decreased by $0.026 billion, marking a 7.9% fall in revenue yearly, from Q4 2020 to Q4 2021. The revenue also fell by 10.8% in Q4 2021 as compared to Q3 2021. These products had the least share of 2.7% in the company’s revenue in 2021.

Financial Products

It mainly includes finance sales and leases of new as well as used equipment by the company. It also includes wholesale financing to the dealers of foregoing equipment too.

The total revenue from these products decreased by $0.031 billion from Q4 2020 to Q4 2021, leading to a 3.3% fall in revenue on a year-on-year basis. The revenue also fell by 3.3% from Q3 2021 to Q4 2021. Overall, these products had a share of 7.95% in the company’s total revenue.

Production Agriculture

This segment manufactures and delivers equipment and technology solutions such as tractors, combines, harvesters, cotton pickers, and soil as well as crop care equipment, for production growers of small grains, large grains, sugar as well as cotton.

The total revenue from these products increased from $3.747 billion to $4.592 billion from Q4 2020 to Q4 2021, marking a yearly growth of 22.6%. The revenue also showed a growth of approximately 9.9% in Q4 2021 as compared to Q3 2021. Overall, these products had the highest share of 40.54% in the company’s revenue.

Small Agriculture

It includes products such as small or mid-sized tractors, forage equipment, lawn equipment (rising and commercial), utility vehicles as well as golf course equipment, for dairy and livestock producers, high-value crop producers, and utility consumers.

The total revenue from small agriculture increased from $1.873 billion to $2.035 billion, from Q4 2020 to Q4 2021, leading to a growth of 8.6% yearly. On the other hand, the revenue declined by 13.6% quarterly from Q3 2021 to Q4 2021. It had a total share of 18% of the company’s revenue.

Turf

Revenue for turf increased by 25.8% from Q4 2020 to Q4 2021. The revenue from these products too declined from Q3 2021 to Q4 2021 by 18.6%. Overall, these products had a share of 5.2% in the company’s total revenue.

Roadbuilding

The equipment is sold to retail as well as independent dealers for resale purposes. It includes milling machines, recyclers, tandem rollers etc.

The total revenue from roadbuilding grew by 6% from Q4 2020 to Q4 2021. On the contrary, the revenue fell by 13% from Q3 2021 to Q4 2021. These products had a share of 7.3% in the company’s revenue.

Others

The total revenue from these products increased by 61.8% from Q4 2020 to Q4 2021. There was also a growth of 22% in the company’s revenue from Q3 2021 to Q4 2021. It represented 4% of the company’s total revenue.

About Deere & Co

Deere & Co was incorporated in 1958 under the laws of Delaware. The company has been manufacturing agricultural machinery since 1837. The company’s business is highly competitive in the product quality, innovation, and customer service. The company has various, well-maintained manufacturing plants in the US and Canada. The precision & small agriculture, turf, construction, and forestry operation are together referred to as “equipment operations”. Also, the precision & small agriculture and turf operations are together referred as “agriculture and turf operations”. Similarly, financial services segment is referred to as “financial service operations”.

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