ContextLogic’s Monthly Active Users (MAUs) (2020-2021)

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This statistic highlights ContextLogic’s Monthly Active Users (MAUs) from Q1 2020 onwards, reported on a quarterly basis.
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This statistic highlights ContextLogic’s Monthly Active Users (MAUs) from Q1 2020 onwards, on a quarterly basis.

ContextLogic incorporated in the state of Delaware in June 2010. It does business under the name Wish. Wish is a mobile e-commerce platform that connects millions of customers with the largest selection of products delivered to their doorsteps. Its goal is to provide billions of people around the world with an affordable and enjoyable mobile shopping experience. It is headquartered in San Francisco, California and has operations in Canada, China, and the Netherlands.

What are Monthly active users (MAUs)?

Monthly active users are the number of unique customers who interacted with a company’s product or service within a month. The number of monthly active users (MAUs) is a key performance indicator (KPI) that indicates how engaged online users are. Investors usually keep a close eye on a company’s number of monthly active users. The metric provides a snapshot of the company’s user growth. MAU also provides data on the company’s ability to attract new customers and keep current ones.

A large number of users indicates that a product has a high level of long-term customer engagement and retention. Tracking the number of active users improves a company’s ability to assess the efficacy of its marketing strategies and customer experience. As a result, MAU is useful for calculating other important metrics as well as getting a quick overview of a company’s overall health.

When calculating MAU, some companies consider active users to be those who have recently visited their website, while others only consider registered users. As a result, each business has its own method for calculating monthly active users.

ContextLogic’s Monthly Active Users (MAUs)

Period  Q1 2020 Q2 2020 Q3 2020  Q4 2020 Q1 2021 Q2 2021 Q3 2021
MAU 109 116 100 107 101 90 60

(All figures in millions)

The monthly active users of ContextLogic saw a huge dip of 45% from 109 million in Q1 2020 to 60 million in Q3 2021. The MAU increased by 6% to 116 million in Q2 2020 which was followed by a drop of 14% to 100 million in Q3 2020. In Q4 2020, the monthly active users again witnessed a rise of 7% and were recorded to be 107 million.

However, the next three quarters saw a sharp decline. MAU dropped to 101 million in Q1 2021 and further dropped to 60 million in Q2 2021. The highest percentage drop was marked at 33% in Q3 2021. The monthly active users in that quarter were 60 million which was the lowest since 2020.

Overall, we can say the MAU of ContextLogic showed a small uptrend between Q1 2020 and Q2 2020, but since then, they have been on a decline.

About ContextLogic

ContextLogic is a global ecommerce platform that connects over 550,000 global merchants to over 100 million monthly active users in over 100 countries. By making the Wish platform affordable, open, and accessible to all users and merchants around the world, they hope to democratise ecommerce. They achieve this through the unwavering commitment to product, technology, and data science. They are revolutionising the mobile shopping experience for their customers by making it more affordable, personalised, and entertaining. They provide immediate, cost-effective access to their global user base, scaled data, and technology platform, as well as a comprehensive suite of essential services to help their merchants run their businesses and drive sales. The company approaches platform development with a specific geographic focus to serve its global and diverse user and merchant base, tailoring key features to solve for the needs of that locality and enabling an authentic, localised experience.

With a mobile-first, discovery-based, deeply personalized, and entertaining user experience, they are revolutionizing e-commerce. ContextLogic makes money by providing merchants with marketplace and logistical services. Their highly customized product feed allows users to find products they want to buy by simply scrolling through and browsing their mobile app. They use user-generated content such as photos, videos, and reviews, and a wide range of relevant products to increase user engagement and make shopping more enjoyable.

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