Asana’s Number of Paying Customers (2021-2022)

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This statistic highlights Asana’s Number of Paying Customers, reported on a quarterly basis from Q1 2021 onwards.
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This statistic highlights Asana’s Number of Paying Customers, reported on a quarterly basis from Q1 2021 onwards.

Asana is a work management system that helps teams to plan everything from daily activities to cross-functional strategic projects. Asana is used by over 114,000 paying clients to manage everything from product launches to marketing campaigns to company-wide goals.

Asana’s Number of Paying Customers

Number of Paying Customers Q2 2021 Q1 2022 Q2 2022
Total paying customers 0.082 0.10 0.107

(All figures are in millions)

The total revenue of Asana’s Number of Paying Customers increased from $0.082 million in Q2 2021 to $0.107 million in Q2 2022, marking an almost 31% growth on a year-on-year basis. It also grew by 7% as compared to $0.1 million earned in Q1 2022.

Asana is concentrating on increasing the number of consumers who engage with the platform. Their ability to recruit new clients has an impact on their operating results and growth potential.

A customer, according to Asana, is a unique account that is on a paid subscription plan, a free version, or a free trial of one of the premium subscription plans, and can be a team, company, educational or government institution, organization, or a distinct business unit within a company.

Multiple consumers may be served by a single company. They have customers of all sizes from Individual to Global Corporations. A paying customer is someone who has signed up for a paid membership plan.

The COVID-19 pandemic might have reduced subscription value or duration, negatively impact accounts receivable collections, reduce expected spending from paying customers, cause some paying customers to go out of business, and affect paying customer contraction or attrition rates, all of which could negatively impact the business, results of operations, and financial condition.

Revenue:

Paying clients that use this cloud-based platform earn subscription revenue for Asana. The amount of paying customers, the number of paying users within the customer base, and the degree of subscription plan all influence subscription revenue.

Beginning on the day that the platform is made available to a client, they record revenues ratably throughout the associated contractual period.

Cost of Revenue:

The cost of sales is made up of third-party hosting fees; third-party and personnel-related expenses for operations and support personnel, credit card processing fees, and amortization of capitalized internal-use software costs.

Asana expects the cost of revenues to rise in dollar amounts as they acquire new customers and existing customers increase their use of their cloud-based platform.

About the company

Asana is an online and mobile program that assists teams in organizing, tracking, and managing their work. Asana is adaptable to a wide range of use cases in departments and organizations of all sizes. Asana is used by over 93,000 paying clients to manage everything from product launches to marketing campaigns to company-wide goals. Their technology gives an unstructured work structure by providing clarity, transparency, and accountability to everyone in an organization—individuals, team leads, and executives—so they know who is doing what and when.

AB-InBev, Viessmann, eBay, Uber, Overstock, Navy Federal Credit Union, Icelandair, and IBM are among Asana’s 35,000 paying clients as of January 2018. Asana went public on the New York Stock Exchange via a direct public offering in September 2020.

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