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Amazon’s Revenue By Region (2013 – 2021)

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This article discusses Amazon’s Revenue By Region split across- United States, United Kingdom, Germany, Japan, and the rest of the world.
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This article discusses Amazon’s Revenue By Region split across the United States, United Kingdom, Germany, Japan, and the rest of the world.

Amazon’s Revenue By Region Breakdown

Category Revenue in 2019 Revenue in 2020 Revenue share in 2020 YoY Growth
Germany $22.23 $29.56 7.7% 24.8%
Japan $16.00 $20.46 5.3% 27.9%
Rest of world $31.12 $46.04 11.9% 47.9%
United Kingdom $17.52 $26.50 6.9% 51.2%
United States $193.63 $263.52 68.3% 36.1%
Total Revenue $280.52 $386.06 100% 37.6%

(figures in billions, except percentages)

Amazon’s total revenue witnessed an increase of 37.6% from $280.52 billion in 2019 to $386.06 billion in 2020. All the regions witnessed double-digit growth. Amazon’s online shopping segment specially the- grocery, daily essential items witnessed a surge in orders as the physical stores remained closed for the most part of the year. This was mainly due to the lockdown imposed in most of the world because of the COVID-19 pandemic. 

United States

Amazon’s majority of revenues comes from the United States. Amazon has a market share of 45% in the US E-Commerce Market. The United States accounted for 68.3% of Amazon’s total revenue for the year 2020 amounting to $263.52. Revenue from the United States increased by 36.1% on a year-on-year basis from $193.63 billion in 2019. Amazon’s retail store competitors in the United States are Walmart, BestBuy, and Costco.

Japan

Japan accounted for 5.3% of Amazon’s total revenue for the year 2020 amounting to $20.46 billion. Japan is facing tough competition from Rakuten in the E-Commerce segment. Amazon is continuously investing in Japan by opening new distribution centers and Amazon prime stores.

United Kingdom

Amazon has a market share of 30% in the E-Commerce market. The UK witnessed the highest growth in revenue with an increase of 51.2% on a year-on-year basis. UK’s contribution to the total revenue in 2020 increased to 6.9% from 6.2% in 2019. In the UK, Amazon’s competitors from the retail segment include- eBay, Tesco, Esty, etc.

Germany

Amazon has a market share of 27% in the Germany E-Commerce market. Amazon’s revenue in Germany increased from $22.23 billion in 2019 to $29.56 billion in 2020, an increase of 24.8% on a year-on-year basis which was the least among all the other regions. Germany contributed 7.7% to Amazon’s total revenue in 2020.

Rest Of World

Amazon continues to explore new opportunities in International Markets. Amazon has expanded its business in regions like Mexico, Turkey, Australia, India, and Brazil. In India, Amazon has a market share of 31.2%. However, the company faces tough competition from Flipkart. The Rest of the World contributed 11.9% to Amazon’s total revenue in 2020. Amazon’s revenue from the Rest of the World saw a growth of 47.9% on a year-on-year basis.

Company Overview

Jeff Bezos is the Founder and CEO of Amazon who founded the company in 1994. The company has its main corporate office in Seattle, Washington, US. Amazon is a product and service-based company. The company has over one million employees worldwide.

Amazon offers various products like Fire TV, Fire Tablet, and Amazon Echo which enables the user to enjoy the latest movies, music, and tv shows. Amazon has a variety of millions of products that are available on Amazon.com. Users can experience real-time reading experience with Amazon Kindle. Amazon aims to offer its customers quality products and services at affordable prices by providing festive discounts and many other offers. 

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