Alibaba Group: Revenue by Segment (2020)

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This statistic highlights Alibaba Revenue by segment data from the first quarter of 2016 (Q1 2016) to the last quarter of 2019
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Alibaba Group Holding Limited is a China based company specializing in services related to digital economy. It competes with Amazon.com Inc., eBay Inc. on a worldwide scale; homegrown competition includes Tencent, JD.com and Baidu. The company’s China commerce retail revenue comes from customer management, commission and others. Others is primarily revenue generated by direct sales businesses, mainly Freshippo, Tmall Supermarket, Tmall Direct Import and Intime. As of quarter ended June 30, 2019, the revenues from China’s commerce retail segments came in at. And let’s look into the Alibaba Revenue by segment here.

Alibaba Revenue by segment

China commerce retail segment

Revenue (in million USD)

Revenue Contribution

Customer management 6111 55.49%
Commission 2462 22.36%
Others 2440 22.16%
Total revenue 11013 100.00%

Alibaba’s China commerce retail business revenue in the quarter ended June 30, 2019 was $11.013 billion, an increase of 40 per cent compared to the same quarter of 2018. There was a 27 per cent increase in customer management revenue and 23 per cent increase in commission revenue. The growth in customer management revenue, contributing nearly 55 per cent, was primarily driven by increase in the volume of paid clicks due to user growth and more relevant listings, which in turn improved the overall customer experience with the company. The third category under Alibaba’s retail business, with a 22 per cent revenue contribution, reflected a considerable increase compared to the same quarter of 2018, primarily driven by contributions from direct sales businesses, including Tmall supermarket and Freshippo. 

Tmall is a leading consumer engagement ad distribution platform for brands in China. It is currently growing faster than the sector average, gaining considerable wallet share. The growth in physical goods GMV, adding to the commerce retail business growth, was driven by both increases in the number of users and average spend, reflecting strength in fast moving consumer goods (FMCG), home furnishing, apparel and consumer electronics categories.

Company Overview

Alibaba Group Holding Limited, publicly traded on the New York Stock Exchange (NYSE) as BABA, provides technology infrastructure and marketing reach to help merchants, brands and other businesses to ensure user engagement and efficient operation.

Headquartered in Hangzhou, Zhejiang, the company provides B2B, B2C as well as C2C sales and services via web portals, shopping search engines, electronic payment and cloud computing services. The company reports sustained user engagement and consumer spending across its different platforms. Their major focus is investment in long-term growth and technology driven services gaining cost and time efficiencies.

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