Affirm Holdings’ Number of Active Consumers (2020-2023)

This statistic highlights Affirm Holdings’ Number of Active Consumers, reported quarterly from Q1 2020 onwards.

Affirm Holdings’ Number of Active Consumers

Affirm Holdings Inc.’s business model is based on offering point-of-sale loans to consumers, often at the time of purchase. Users can select Affirm as a payment option during the checkout process and then choose their desired repayment term, typically ranging from three to twelve months. Affirm conducts a quick credit check and provides an immediate decision on loan approval.

(All figures are in millions)

The Number of Active Consumers:

By counting the number of users who are actively using the platform, the company gauges customer adoption and engagement. The size of their network is primarily determined by the number of active users. According to the definition, an active customer completed at least one transaction on the company’s platform in the 12 months preceding the measurement date.

The number of active users is seen as a sign of a company’s growth, site reach, consumer awareness, and value proposition. To evaluate growth, brand awareness, and market opportunity, investors and management need to understand the number of active customers.

Affirm Holdings’ number of active consumers is constantly increasing every quarter. In Q3 2022, the number of active consumers was 12.73 million, which increased to 13.98 million in Q4 2022, indicating a rise of 9.82%. Further, it grew to 14.72 million in Q1 2023, a rise of 5.3% compared to Q4 2022. In Q2 2023, with a rise of 6.11% compared to Q1 2023, the number of active consumers was 15.62 million. In Q3 2023, the number of active consumers increased by 16.01 million, a rise of 2.5% compared to the previous quarter.

About Affirm Holdings:

Affirm Holdings, Inc. is a fintech company with headquarters in San Francisco, California, in the United States. One of the PayPal co-founders, Max Levchin, launched the company in 2012. Affirm provides a platform for point-of-sale loans, allowing customers to finance their purchases at the point of sale.
The company’s business strategy is built on the “buy now, pay later” (BNPL) idea, which enables customers to extend the cost of their purchases over time without using a conventional credit card. Through partnerships with different shops and e-commerce companies, Affirm enables them to provide their customers with customizable financing choices throughout the checkout process.

Affirm is a publicly traded financial technology company and its stock is listed on the New York Stock Exchange under the ticker symbol “AFRM”.

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