This statistic highlights Zebra Technologies’ Revenue Breakdown Worldwide, split across Asia-Pacific, EMEA, Latin America, North America, reported on a quarterly basis from Q1 2016 onwards.
Zebra Technologies’ Revenue Breakdown Worldwide
The following table highlights Zebra Technologies’ revenue breakdown worldwide for Q3 2021, Q2 2021, and Q3 2020.
| Revenue by Geography | Q3 2020 | Q2 2021 | Q3 2021 | Contribution for Q3 2021 |
| North America | $629 | $707 | $728 | 50.7% |
| EMEA | $340 | $464 | $504 | 35.1% |
| Asia Pacific | $115 | $137 | $135 | 9.4% |
| Latin America | $48 | $69 | $69 | 4.8% |
| Total | $1,132 | $1,377 | $1,436 | 100.0% |
(All figures in millions, except percentages)
Regional Analysis
The statistics related to the key operating areas of the company are given below:
- North America – This region solely generates about 50.7% of the company’s total revenues. Revenue from this region showed an upward trajectory of approximately 15.74%, amounting from $629 million earned in 2020 to $728 million earned in 2021, on a year-on-year basis. It also increased by almost 3% compared to $707 million earned in Q2 2021.
- EMEA – Revenue from this region increased from $340 million earned in Q3 2020 to $504 million earned in Q3 2021, marking an immense upsurge of approximately 48.24%, on a year-on-year basis. It also increased by about 8.6% compared to $464 million earned in Q2 2021. The total share in the revenue of the company by this region is about 35.1%.
- Asia Pacific – Revenue generated by this region holds about 9.4% of the company’s total revenue. It increased from $115 million earned in Q3 2020 to $135 million earned in Q3 2021, which makes around 17.39% growth on a year-on-year basis. However, it observed a gradual decrease of about 1.5% on a quarter-on-quarter basis.
- Latin America – This region holds about 4.8% part of the company’s total revenues. It marked an upward trajectory of about 43.75% on a year-on-year basis, amounting from $48 million earned in Q3 2020 to $69 million earned in Q3 2021. It remained exact, compared to the previous quarter.
Segment Information
The company’s two reportable segments amongst which it operates are:
- EVM – EVM stands for “Enterprise Visibility and Mobility”, which is one of the leading industries with its data capture and automatic information solutions. Industries amidst which its functionality revolves are e-commerce and retail, manufacturing, healthcare, transportation and logistics, and the public sector. Currently, its operational regions include Asia-Pacific, North America, Latin America. and EMEA.
- AIT – AIT stands for “Asset Intelligence & Tracking”, which is one of the leading industries with its barcode printing and asset tracking technologies. Industries amidst which its functionality revolves are retail, e-commerce, manufacturing, healthcare, transportation and logistics, and the public sector. Currently, its operational regions include North America; Asia-Pacific; Latin America; Middle East, Europe, and Africa (“EMEA”).
About the Company
Zebra Technologies Corporation is an eminent ingenious digital solution company, providing Data Capture (“AIDC”) products and Enterprise Asset Intelligence (“EAI”) solutions in the Automatic Identification field. Founded in 1969, its headquarter is situated in Lincolnshire, United States. It operates through its two reportable segments, Enterprise Visibility and Mobility (“EVM”) and Asset Intelligence & Tracking (“AIT”). The common stock of the company is traded on the stock exchange “NASDAQ” under the ticker symbol “ZBRA”. Some of its main competitors are Motorola Solutions Inc, Commscope Holding Company Inc, Cisco Systems Inc, and Nokia Corp.
It helps the customers and end-users to attain critical business objectives with proven solutions. Furthermore, it improves operational efficiency, expands asset utilization, optimizes workflows, improves regulatory compliances, and at last leads to better customer experiences. The end-user of the company’s products, services, and solutions include the customers working in retail and e-commerce, transportation and logistics, manufacturing, healthcare, the public sector, and other industries present worldwide. The company acquired Fetch Robotics, Inc. (“Fetch”), on August 9, 2021, which is an autonomous mobile robot solutions provider primarily for the customers who operate in the sector of manufacturing and warehousing.
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