Zebra Technologies’ Revenue by Product (2016-2021)

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This statistic highlights Zebra Technologies’ Revenue by Product, split across Tangible products, and Services and software segments.
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This statistic highlights Zebra Technologies’ Revenue by Product, split across Tangible products, and Services and software segments.

Zebra Technologies’ Revenue by Product

The table below shows Zebra Technologies’ Revenue by Product:

Products Q3 2020 Q2 2021 Q3 2021 Contribution in Q3 2021
Services and software $160 $185 $196 14%
Tangible products $972 $1,192 $1,240 86%
Total $1,132 $1,377 $1,436 100%

(All figures in millions, except percentages)

According to the given data, the total revenue of Zebra Technologies has increased in a marginal growth trend. The total revenue increased from $1,132 million in Q3 2020 to $1,436 million in Q3 2021, marking a notable percentage growth of 27% on a YoY basis. Whereas, The total revenue increased from $1,377 million in Q2 2021 to $1,436 million in Q3 2021, marking a steady percentage growth of 4% on a QoQ basis.

Product Wise Analysis

Services and software

The total revenue generated from the Services and software segment has faintly increased. The total revenue from this segment increased from $160 million in Q3 2020 to $196 million in Q3 2021, marking a percentage growth of 23% on a YoY basis. Further, the total revenue increased from $185 million in Q2 2021 to $196 million in Q3 2021, marking a percentage growth of 6% on a QoQ basis. Also, the Services and software segment contributed 14% of the total revenue in Q3 2021

Tangible products

The total revenue generated from the Tangible products segment has decently increased. The total revenue from this segment increased from $972 million in Q3 2020 to $1,240 million in Q3 2021, marking a percentage growth of 28% on a YoY basis. Also, the total revenue increased from $1,192 million in Q2 2021 to $1,240 million in Q3 2021, marking a percentage growth of 4% on a QoQ basis. Moreover, the Tangible products segment contributed 86% of the total revenue in Q3 2021.

Understanding Product Segments Of Zebra Technologies

The company enter into contractual arrangements that may include various combinations of tangible products services and software, which are generally capable of being distinct and accounted for as separate performance obligations.

Their operations consist of two reportable segments:

(1) Asset Intelligence & Tracking, primarily comprises of-

  • Barcode and Card Printing: They design, manufacture, and sell printers, which produce high-quality labels, wristbands, tickets, receipts, and plastic cards on-demand. Their customers use their printers in a wide range of applications, including routing and tracking, patient safety, transaction processing, personal identification, and product authentication.
  • Supplies: They produce and sell stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags suitable for use with their printers, and also wristbands which can be imaged in most commercial laser printers.
  • Services: They provide a full range of maintenance, technical support, and repair services.
  • Location Solutions: The Company offers a range of RTLS (Real Time Locating Systems) which enable users to locate, track, manage, and optimize the utilization of enterprise assets and personnel.
  • Retail Solutions: The Company provides a range of physical inventory management solutions with applications in the retail industry, including solutions for full store physical inventories, cycle counts, and analytics.

(2) Enterprise Visibility & Mobility, primarily comprised of-

  • Mobile Computing: They design, manufacture, and sell rugged and enterprise-grade mobile computing products and accessories in a variety of specialized form factors and designs to meet a wide array of enterprise applications.
  • Data Capture and RFID: They design, manufacture, and sell barcode scanners, image capture devices, and RFID readers.
  • Services: They provide a full range of maintenance, technical support, and repair services.
  • Workflow optimization solutions: They provide a portfolio of software-based solutions that help their customers analyze and act on data in real-time, improving the agility and productivity of key operational workflows.

 About The Company

Zebra Technologies Corporation and its subsidiaries is a global leader providing innovative Enterprise Asset Intelligence solutions in the automatic identification and data capture solutions industry. They design, manufacture, and sell a broad range of products and solutions, including cloud-based subscriptions, that capture and move data. They also provide a full range of services, including maintenance, technical support, repair, and managed and professional services. End-users of the company’s products include those in retail and e-commerce, transportation and logistics, manufacturing, healthcare, hospitality, warehouse and distribution, energy and utilities, education, and banking industries around the world. They provide their products, solutions and services globally through a direct sales force and an extensive network of channel partners.

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