Yelp’s Revenue By Region (2016-2021)

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This article discusses Yelp’s Revenue By Region split between the United States and All other countries from 2016 onwards.
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This article discusses Yelp’s Revenue By Region split between the United States and All other countries from 2016-2021.

Yelp is an online search platform that assists its clients in discovering local businesses like restaurants, gyms, bars, and cafes. The company has also made partnerships with local restaurants to provide online table reservation services to its customers on its website Yelp.com.

Yelp generates its revenue from the following regions:

  • United States
  • All other countries

Yelp’s Revenue By Region

Region Q1 2020 Q4 2020 Q1 2021 YoY Growth Revenue Share Q1 2021
United States $246.53 $230.94 $230.00 -6.70% 99.10%
All other countries $3.37 $2.26 $2.10 -37.69% 0.90%
Total Revenue $249.90 $233.20 $232.10 -7.13% 100.00%

(all figures in millions, except percentages)

Yelp’s total revenue declined from $249.90 million in Q1 2020 to $232.10 million in Q1 2021, marking a decline of 7.13% on a year-on-year basis. The decline in the company’s revenue during this period was mainly because of the advertisers reducing expenditure on advertisements and promotions due to the COVID-19 pandemic. Yelp provides a variety of free and paid advertising services to its clients through its various types of advertising products which include:

  • CPC Search Advertising: The company sells advertisements on its advertising platform on a Cost-Per-Click basis. Yelp generates most of its advertising revenue from this segment.
  • Multi-location ad products: Yelp also provides Multi-location ad products to businesses operating in more than one country.

Yelp also generates revenues from other segments like Yelp Reservations, Yelp Knowledge, Yelp Fusion, Yelp Waitlist, and Other Partnerships.

United States

Yelp’s revenue from the United States declined from $246.53 million in Q1 2020 to $230 million in Q1 2021, a decline of 6.70% on a year-on-year basis. During this period, the United States contributed 99.10% to the company’s total revenue.

In the United States, Yelp’s offices are located in San Francisco, Arizona, Chicago, Washington, and New York. In this region, the company’s competitors are Bing, Zagat, Angie’s List, Grub hub, Groupon, Homeadvisor, and Healthgrades.

All other countries

Yelp’s revenue from all other countries declined from $3.37 million in Q1 2020 to $2.10 million in Q1 2021, marking a decline of 37.69% on a year-on-year basis. In Q1 2021, all other countries contributed 0.90% to Yelp’s total revenue.

Other countries include regions like the United Kingdom, France, Spain, Germany, Italy, Australia, New Zealand, Canada, Belgium, Singapore, Taiwan, Hong Kong, Japan, Norway, Malaysia, Sweden, Netherlands, Finland, Denmark, and Poland. In Europe, Yelp has acquired French company Cityvox and German company Restaurant Kritik.

Company Overview

Yelp is an American company offering services like advertising and subscriptions. The company was founded by Russel Simmons and Jeremy Stoppelman in 2006. Jeremy Stoppelman is the current CEO of the company. Yelp’s main office is located in San Francisco, California, United States.

Yelp provides various services in different categories like real estate, financial, event management, home care, pet care, auto repair, and many more. The company employs more than 6,000 people worldwide. Yelp offers its services in more than 200 cities in 32 countries worldwide.

The company faces tough competition from Foursquare, Yodle, TripAdvisor, Meituan, and Open Table. Over the years, Yelp has acquired companies like Nowait, Turnstyle Analytics, Cityvox, SeatME, and Qype. These acquisitions have enabled the company to fight competition in the market.

Yelp was listed on the NYSE in March 2012 and is traded under the stock code “YELP”.

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