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This statistic highlights from Waitr Holdings’ Number of Active Diners, reported on a quarterly basis from Q1 2018 onwards.
Established in 2008, Waitr Holdings Inc. is an online and mobile meal ordering and delivery service based in the United States.
What does “Number of Active Diners” mean?
Active customer source is defined as the number of unique restaurant accounts from which orders have been placed in the past twelve months using the company’s platform. In the context of Waitr Holdings, Active Diner is the restaurant account number from which orders have been placed through the Platform during the past twelve months (at the end of the relevant period). It considers Active Diner as an important metric because the number of customers using their platform is a key revenue driver and a valuable measure of the size of the engaged customer base.
|Item||Q2 2020||Q3 2020||Q4 2020||Q1 2021||Q2 2021||Q3 2021|
|Number of active diners||2.11||2.01||1.87||1.97||1.88||1.77|
(All figures are in millions)
Waitr Holdings generates revenue mainly when customers place an order on one of their platforms. Their revenue mainly consists of transaction fees, including fees received from the restaurant (determined as a percentage of total food sales, fewer promotions, or customer refunds) and the restaurant fees charged when customers request the order to be delivered to their location. Revenue from restaurant orders is recognized when the order is delivered.
Waitr Holdings’ Number of active diners dropped from 2.01 million in Q3 2020 to 1.77 million in Q3 2021, marking an 11.94 % decline on a year-on-year basis. The number of active diners declined by 5.85% on a quarterly basis, from 1.88 million in Q2 2021 to 1.77 million in Q3 2021. The number also dropped from 2.01 million in Q3 2020 to 1.88 million in Q2 2021, indicating a decline of 6.46%.
In 2020, Waitr Holdings’ number of active diners slightly dipped from 2.11 million in Q2 2020 to 2.01 million in Q3 2020, marking a decrease of 4.73%. This decrease further continued as active diners declined to 1.87 million in Q4 2020, accounting for a decrease of 6.96%. This was followed by a recovery as active diners increased from 1.87 million in Q4 2020 to 1.97 million in Q1 2021, projecting growth of 5.34%.
In 2021, a similar trend followed as of 2020. Thus, the number of active diners shrank from 1.97 million in Q1 2021 to 1.88 million in Q2 2021, accounting for a decrease of about 4.56%. This was followed by a decline of 6.21% as it decreased to 1.77 million in Q3 2021 from 1.88 million in Q2 2021.
On an overall analysis of the past five years, it can be seen that the average order size witnessed several fluctuations in all the quarters through 2018 to 2021. However, on a closer look at the graph, it can be concluded that there is a continuous rise in active diners from Q1 2018 to Q3 2019. It is evident from the fact as active diners sharply rose from 541.86 thousand in Q1 2018 to 2.39 million in Q3 2019, projecting the tremendous growth of 342.59%. This is followed by a continuous decline from Q3 2019 to Q4 2020. This is evident as the number of active diners declined from 2.39 million to 1.87 million in Q4 2020, indicating a decline of 21.75%.
Waitr Holdings Inc. runs an online food ordering and delivery platform that connects local restaurants with hungry diners across the United States. Restaurants benefit from online platforms by increasing consumer exposure, which leads to increased activity in the takeout and delivery markets. This company optimizes the journey from restaurant discovery to food delivery for diners, while also providing a diverse restaurant selection and a great customer experience. It is an intuitive, user-friendly platform that enables customers to browse local restaurants and menus, track order and delivery status and securely store previous orders for future use and convenience.
Waitr acquired BiteSquad.com, in 2019, an online food ordering and delivery platform with similar operations to Waitr. The “Waitr Platform” is Waitr Holdings’ mobile application and website. The “Bite Squad Platform” is BiteSquad’s website and mobile application. Both these platforms connect diners and restaurants and provide an easy way to find, order, and receive delicious food from local restaurants and national chains. In December 2019, it served over 640 cities in small and medium-sized markets across the United States. Their company was founded on a restaurant-first philosophy which aimed to provide differentiated and brand-additive services to restaurants.
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