Vista Outdoor’s Revenue by Product Category (2018-2022)

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This statistic highlights Vista Outdoor’s Revenue by Product Category, split across Action Sports, Ammunition, Outdoor recreation, and Hunting and Shooting accessories, reported on a quarterly basis from 2018 onwards.
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This statistic highlights Vista Outdoor’s Revenue by Product Category, split across Action Sports, Ammunition, Outdoor recreation, and Hunting and Shooting accessories, reported on a quarterly basis from 2018 onwards.

Vista Outdoor’s Revenue by Product Category

The following table highlights Vista Outdoor’s Revenue by Product Category in some of its recent quarters.

Product Category Q2 2021 Q1 2022 Q2 2022 Contribution for Q2 2022
Action Sports $97.45 $92.14 $104.64 13.44%
Ammunition $272.22 $364.29 $450.19 57.83%
Hunting and Shooting accessories $107.47 $99.03 $116.16 14.92%
Outdoor recreation $98.04 $107.45 $107.47 13.81%
Total $575.18 $662.91 $778.46 100.00%

(All figures in millions, except percentages)

The company mainly constitutes  7 operating segments, which are aggregated into two reportable segments namely Shooting Sports and Outdoor Products. They are divided according to the commonalities they exhibit, especially similar core consumers, supply chains, and distribution channels.  Shooting sports comprise Ammunition, Hunting, and Shooting operating segments, while Outdoor Products comprise Sports Protection, Outdoor Cooking, Golf, Hydration, and Cycling operating segments.

Action Sports

Action Sports comprises the company’s cycling and Sports Protection operating segments. Some of the products that are actively designed, manufactured, and traded under this category are action sports helmets, goggles, eBikes, footwear, and cycling accessories.

Revenue from this category increased from $97.45 million in Q2 2021 to $104.64 million in Q2 2022, marking an increased trajectory of about 7.38%, on a year-on-year basis. This was attributable to the fact that the company’s stores remained open throughout the current fiscal year and the demand for products under all the categories remained consistent. Additionally, during Q1 2022 company acquired QuietKat, which is a renowned brand that manufactures eBikes, attributable sales of which are also included in the current fiscal year.

Ammunition 

Majority of total revenues generated by the company come from this segment, mainly due to its consumable nature that leads to recurring sales. Some of the products that are actively designed, manufactured, and traded under this category are Rifle, Pistol, Shotshell ammunition, Rimfire, and Primers.

Revenue from this category increased from $272.22 million in Q2 2021 to $450.19 million in Q2 2022, marking a tremendous growth of about 65.38%, on a year-on-year basis. Mainly due to improved pricing and strong demand for the company’s products, but was partly counteracted by a decline in the sales of small rifle ammunition because of reduced supply. Additionally, the revenue includes further sales from the brands which were acquired by the company in the Q3 and Q4 of the prior fiscal year.

Hunting and Shooting accessories

Some of the products that are actively designed, manufactured, and traded under this category are binoculars, riflescopes, laser rangefinders, blinds, trail cameras, archery accessories, gun care products, holsters, powder, reloading equipment, mounts, target systems, etc. Hunting and Shooting accessories’ sales are generally high between the months of August and December, mainly due to shipments around the holidays and fall hunting season.

Revenue from this category increased from $107.47 million in Q2 2021 to $116.16 million in Q2 2022, marking a growth of about 8.1%, on a year-on-year basis. Attributable to the improved pricing and strong demand for the company’s products across both categories. Additionally, the revenue includes further sales from the brands which were acquired by the company in the Q3 and Q4 of the prior fiscal year.

Outdoor recreation

This category includes Hydration, Golf, and Outdoor Cooking operating segments. Some of the products that are actively designed, manufactured, and traded under this category are personal hydration solutions, outdoor cooking solutions, audio speakers, golf GPS, and laser rangefinders.

Revenue from this category marked an upsurge of about 9.62% on a year-on-year basis, amounting to $98.04 million in Q2 2021 and $107.47 million in Q2 2022, attributable to the consistent demand throughout the quarter.

About the Company

Vista Outdoor is a leading manufacturer, marketer, and global designer, of shooting sports and outdoor amusement products. Founded in 2014, the company is headquartered in Anoka, Minnesota. It operates through its two reportable segments namely Outdoor Sports and Shooting Sports. Currently, it has 17 manufacturing and distribution facilities in Canada, the United States, Puerto Rico, and Mexico as well as multinational customer service, sales, and sourcing operations in Canada, Europe, and Asia. Some of the prominent retail platforms of the company include Academy, Kiesler Police Supply, Walmart, Target, and Amazon. The company’s share is traded in New York Stock Exchange (NYSE) under the ticker symbol “VSTO”.

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