Twitter’s Revenue Breakdown Worldwide (2012-2022)

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This article discusses Twitter’s Revenue Breakdown Worldwide, split across the United States, Japan, and the Rest Of The World from 2012 onwards.
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This article discusses Twitter’s Revenue Breakdown Worldwide, split across the United States, Japan, and the Rest Of The World from 2012 onwards.

Twitter generates its revenue from the following regions:

  • United States
  • Japan
  • Rest Of The World

Twitter’s Revenue Breakdown Worldwide

Region Q1 2020 Q1 2021 YoY Growth Revenue Share Q1 2021
Japan $131.13 $169.96 29.61% 16.41%
Rest of the World $208.07 $309.83 48.91% 29.91%
United States $468.43 $556.22 18.74% 53.69%
Total Revenue $807.63 $1,036.02 28.28% 100%

(figures in millions, except percentages)

Twitter’s total revenue increased from $807.63 million in Q1 2020 to $1036.02 million in Q1 2021, marking an increase of 28.28% on a year-on-year basis. The main reason for the increase in revenue during this period was growth in the Mobile Application Promotion (MAP) revenues and Brand Advertising revenues. In Q1 2021, Advertising Services generated revenue of $898.84 million and Data Licensing generated revenue of $137.17 million.

The company offers Data Licensing services to the users through its platform MoPub solutions. Twitter generates advertising revenues from the sale of its Promoted Products: Promoted Trends, Promoted Tweets, and Promoted Accounts.

Average Monetizable Daily Active Users (mDAU) increased from 166 million in Q1 2020 to 199 million in Q1 2021, witnessing a growth of 19.87% on a year-on-year basis. The main reason for the increase in Average Monetizable Daily Active Users during this period was the rise in the global discussions on the COVID-19 pandemic, product innovations and improvements, and other major events.

United States

Twitter’s revenue from the United States increased from $468.43 million in Q1 2020 to $556.22 million in Q1 2021, an increase of 18.74% on a year-on-year basis. In Q1 2021, United States contributed 53.69% to Twitter’s total revenue.

The Average Monetizable Daily Active Monthly Users (mDAU) rose from 33 million in Q1 2020 to 38 million in Q1 2021. In the United States, the company has its offices in San Francisco, Atlanta, Chicago, New York, Washington, Detroit, and Miami.

Japan

Twitter’s revenue from Japan rose from $131.13 million in Q1 2020 to $169.96 million in Q1 2021, a growth of 29.61% on a year-on-year basis. In Q1 2021, Japan contributed 16.41% to the company’s total revenue. In Japan, Twitter’s offices are located in Chuo City and Osaka.

Rest Of The World

Twitter’s revenue from the Rest Of The World rose from $208.07 million in Q1 2020 to $309.83 million in Q1 2021, marking an increase of 48.91% on a year-on-year basis. In Q1 2021, this region contributed 29.91% to the company’s total revenue.

The Rest Of The World includes regions like India, Australia, New Zealand, Canada, Brazil, United Kingdom, Ireland, France, Germany, Spain, Belgium, Mexico, Singapore, Hong Kong, Indonesia, and United Arab Emirates.

Company Overview

Twitter is an American company that offers services like social networking and blogging. Twitter also offers other services like Advertising services and Data Licensing. The company was founded by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass in 2006. Jack Dorsey is the current CEO of Twitter. Twitter’s main office is located in San Francisco, California, United States. The company employs more than 4,900 people worldwide. Twitter has 32 office locations in more than 19 countries worldwide.

Twitter faces tough competition from Facebook, Instagram, YouTube, WhatsApp, WeChat, Snapchat, LinkedIn, and Pinterest. Over the years, Twitter has acquired companies like CrossInstall, Gnip, Magic Pony Technology, MoPub Advertising Solutions, Periscope, TapCommerce, TellApart, and TweetDeck. These acquisitions have enabled the company to increase its portfolio and fight competition.

The company was listed on the NYSE on November 7, 2013, and is traded under the stock code “TWTR”.

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