Sturm, Ruger & Co’s Average Sales Price (ASP) (2016-2022)

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This statistic highlights Sturm, Ruger & Co’s Average Sales Price (ASP), reported on a quarterly basis from Q1 2016 onwards.
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This statistic highlights Sturm, Ruger & Co’s Average Sales Price (ASP), reported on a quarterly basis from Q1 2016 onwards.

Sturm, Ruger & Company or Ruger, is an American firearms manufacturer centred in Southport, Connecticut, with other manufacturing sites in Newport, New Hampshire, Mayodan, North Carolina, and Prescott, Arizona. Alexander McCormick Sturm and William B. Ruger formed the firm in 1949.

What is Average Sales Price (ASP)?

The term Average Sales Price (ASP) typically refers to the price at which a good or service is sold. Tha average sales price is calculated by dividing the total revenue of the company earned during a period by the number of units sold in the same period. It refers to the average price at which a commodity is sold in different markets and distribution channels. The product type and product life cycle affect the average selling price of a product. Products such as televisions, mobile phones, cars have a higher average selling price as compared to food products, clothes and books. The company has to set the average selling price of a commodity keeping in mind its target customers. If they want the product to be positioned in the high-quality choice, then they have to set a higher ASP.

Sturm, Ruger & Co’s Average Sales Price (ASP)

Item Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021  Q3 2021
Average Sales Price (including taxes) $306 $304 $352 $339 $349 $279

Sturm Ruger & Co’s Average Sales Price dropped from $304 in Q3 2020 to $279 in Q3 2021, marking an 8.22% decline on a year-on-year basis. Also, the Average Sales Price dropped from $349 in Q2 2021 to $279 million in Q3 2021, indicating a decline of 20.05% on a quarterly basis.

In 2020, Sturm Ruger & Co’s Average Sales Price (ASP) has shown a dip from $306 in Q2 2020 to $304 in Q3 2020, marking a decline of 0.65%. This decrease was followed by the recovery in the Average Sales Price as it is inclined to $352 in Q4 2020, from $306 in Q2 2020, accounting for an increase of 13.06%. This was followed by a decline in Average Sales Price (ASP), from $352 in Q4 2020 to $339 in Q1 2021, projecting growth of 3.69%.

In 2021, a similar trend followed as of 2020. Thus, the Average Sales Price (ASP) first increased from $339 in Q1 2021 to $349 in Q2 2021, accounting for an increase of about 2.94%. This was followed by a decline of 20.05% as it decreased from $349 in Q2 2021 to $279 in Q3 2021.

On an overall analysis of the past five years, it can be seen that the average sales price witnessed several fluctuations in all the quarters of 2016. However, on a closer look at the graph, it can be concluded that there is a continuous dip in average sales price from Q1 2017 to Q4 2018. It is evident from the fact as the Average Sales Price (ASP) sharply declined from $334 in Q1 2017 to $281 in Q4 2018, projecting a tremendous decrease of 15.86%. This is followed by a recovery in Q1 2019 as the average sales price rose to $319.

About Sturm, Roger & Co.

Sturm, Ruger & Company, Inc., also known as Ruger, is an American firearms manufacturer based in Southport, Connecticut. Bolt-action rifles, autoloading rifles, lever-action rifles, single-shot rifles, shotguns, centerfire pistols, rimfire pistols, double-action revolvers, and single-action revolvers are the nine categories in which Ruger divides its products.

The primary business of Sturm, Ruger & Company, Inc. is the design, production, and sale of weapons to domestic clients. The business is divided into two segments: firearms and castings. The guns division primarily manufactures and distributes rifles, pistols, and revolvers to several federally licensed, independent wholesale distributors in the United States. Steel investment castings and metal injection moulding parts are manufactured and sold by the castings section. The three main product categories offered by the company are rifles, pistols, revolvers. Ruger is a brand of firearms manufactured by the company. The company’s weapons are mostly offered to the commercial sports sector through independent wholesale distributors. It also produces and distributes weapon accessories and replacement components. The company’s design and production operations are based in the United States.

Sturm, Ruger & Co., Inc. is a prominent maker of tough, dependable commercial sporting rifles in the United States. Ruger produces around 800 different versions of over 40 different product lines, all of which are built in America. Ruger has led the way in business and societal responsibility for more than 70 years. As they work hard to create excellent and innovative guns, their tagline, “Arms Makers for Responsible Citizens,” underlines their devotion to these values.

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