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This statistic highlights Starbucks’ Revenue Breakdown by Product, across Food, Beverage and Other product categories, reported on a quarterly basis from Q1 2018 onwards.
Starbucks’ revenue is segregated into the following product types:
|Segment||Revenue in Q1 2022||Contribution in Q1 2022|
(Source: Business Quant database)
Starbucks sells its coffee & other beverage items in the company-operated as well as licensed stores. It generates the majority of its revenues from the sale of beverages, which mostly consist of coffee beverages.
For the year 2019, it’s revenue from this segment was 15.92 billion USD, which accounted for 60% of the total revenue generated by Starbucks during the year 2019 as per Starbucks Revenue by Product Type – Statistics.
The next highest revenue-generating product segment is the food segment, wherein Starbucks sells food items such as pastries & confections. Its total food sales constituted 18% of the total revenue generated by the coffeehouse for the year 2019.
Starbucks sells packaged coffees & teas to several food service businesses. Revenues generated from this product segment were the lowest among the other product segments (2.13 billion USD), comprising 8% of the total revenues generated by the company for the year 2019.
According to Starbucks Revenue by Product Type – Statistics 2020, the company’s other revenues comprised of revenues from royalty & licensing, from selling beverage-related ingredients, serveware, and ready-to-drink beverages. Starbucks sells coffee, tea, food, and related equipment to the licensed store operators for resale & receives a margin on these supplies sold, along with a royalty on retail sales. During the year 2019, 14% of the revenue was generated by the company under this segment (USD 3.67 billion).
Starbucks Corporation is an American coffee company and coffeehouse chain founded in Seattle, Washington, United States in the year 1971. The company offers a variety of handcrafted coffee and tea beverages and is currently operating in 31,000 locations spread across in about 82 markets around the world, as of December 2019.
Starbucks generates revenues by selling coffee & tea beverages, food, packaged and single-serve coffees & teas, and other revenues such as royalty & licensing income, selling beverage-related ingredients, serveware, and ready-to-drink beverages through its company-operated stores, licensed stores. The company also conducts other business activities such as sale of consumer-packed goods (CPG), foodservice, etc. It competes with other coffee shop chains such as Dunkin Donuts, Tim Hortons, Costa Coffee, etc.
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