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This statistic highlights Skillz Inc’s Average Revenue Per User (ARPU), reported on a quarterly basis from Q3 2019 onwards.
What is Average Revenue per User (ARPU)?
Average Revenue per User, widely known as ARPU, is a measure that is used by a variety of organizations, but typically it’s used to evaluate subscription-based services. It’s a plain, easy measure with important key applications. This statistic measure is used by businesses to track the aspects that contribute to the overall income of the organisation. ARPU helps organizations in scrutinizing their progress trends and comparing their performance to that of their competitors.
ARPU is evaluated by dividing Direct Income from Subscribers in the relevant period of monitoring by the number of Subscribers in the same period. This is then multiplied by the number of days during the period. ARPU excludes Direct Revenue from users who aren’t subscribers and have just purchased à la carte features. ARPU is a daily measure that solely considers Direct Revenue from subscribers.
Computing ARPU is a great approach for an organization to keep track of its annual growth. ARPU may be used by service and software companies that provide various monthly membership tiers to track the monetary worth of each new user. They may then evaluate the utility of each subscription’s users to see which premium offers have the largest impact on income.
|Category||Q3 2020||Q4 2020||Q1 2021||Q2 2021||Q3 2021||Q4 2021|
(all the values are in absolute terms)
According to the given table, the ARPU of the company can be seen increasing and then decreasing, i.e., many fluctuations can be seen in the Average Revenue per User of Skillz Inc.
Skillz Inc’s Average Revenue Per User (ARPU) has gone up from $7.5 t0 $9.8 between Q3 2020 and Q4 2021, which marks an overall increase of 31%. The Average Revenue Per User grew from $9.4 in Q4 2020 to $9.8 in Q4 2021, marking a percentage growth of 4% on a year-on-year basis. However, the Average Revenue Per User decreased from $11.4 in Q3 2021 to $9.8 in Q4 2021, marking a percentage decrease of 14% on a quarter-on-quarter basis.
In 2020, the average revenue per user first increased from $5.6 in Q1 2020 to $7.7 in Q2 2020, making an increment of 37.5%. It then slightly declined by 2.6%, from $7.7 in Q2 2020 to $7.5 in Q3 2020. Again, the Average Revenue Per User grew from $7.5 in Q3 2020 to $9.4 in Q4 2020, marking a percentage growth of 26%. Further, it grew from $9.4 in Q4 2020 to $10.4 in Q1 2021, marking a percentage growth of 10%.
In 2021, the Average Revenue Per User can be seen increasing from $10.4 in Q1 2021 to $12.5 in Q2 2021, marking a percentage increment of 20%. However, the Average Revenue Per User can be seen decreasing from $12.5 in Q2 2021 to $11.4 in Q3 2021, marking a percentage decrease of 9%. On a quarterly basis, the ARPU declined by 14%, from $11.4 in Q3 2021 to $9.8 in Q4 2021.
Thus, it can be observed that the quarter-on-quarter percentage growth in Skillz Inc’s Average Revenue Per User (ARPU) can be first seen increasing at a fluctuating rate, then decreasing at an increasing rate from Q3 2020 to the latest quarter.
Skillz was founded in 2012 in Boston, though the company’s headquarters are now located in San Francisco. Their end-to-end technology platform enables mobile game developers to improve gameplay experiences and drive improved engagement, retention and revenue from their content. Their easy-to-integrate software development kit or “SDK” contains over 200 features in a smaller than 16-megabyte package, which allows seamless over-the-air updates. Their SDK includes many social features such as in-game chat, friends, tournaments and leagues which allow players to interact and build relationships, strengthening the Skillz player community. Their users like social experiences around their games, by communicating during and after competitions, on topics ranging from sharing gameplay strategies to building healthy rivalries and making personal connections. Their Friends feature allows players to challenge a friend to a match and broadcast that player’s affinity for Skillz to their social network.
Through various terms of funding, Skillz has raised $53 million from venture capitalists including Liberty Global, Telstra, Accomplice, Wildcat Capital, as well as the owners of the New England Patriots, Milwaukee Bucks, New York Mets, and Sacramento Kings. By June 2015, Skillz had launched 550 games and partnered with 1,100 game studios.The common stock of the company is publicly traded on the NYSE under the ticker symbol “SKLZ”.
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