Pure Storage’s Total Number of Customers (2015-2021)

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This statistic highlights Pure Storage’s Total Number of Customers, reported annually from 2015 onwards.
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This statistic highlights Pure Storage’s Total Number of Customers, reported annually from 2015 onwards.

Pure Storage has sold and is still trying to sell its services and products through a direct sales force, which includes a specialized sales force for their most important growth factors and channel partners. Their channel partners sell as well as market their products and subscription services. This joint sell approach also enables them the advantage of direct relationships with their customers and channel partners. A two-tier distribution model is used in a few locations. They company has deployed their products and subscription services to customers from various industry verticals and locations. Working closely with technology partners helps them in delivering an environment of world-class solutions to their customers and thus ensures the deployment.

Pure Storage’s Total Number of Customers 

Period 2017 2018 2019 2020 2021
Number of customers 3,000 4,500 5,800 7,500 8,700

(all figures are in absolute terms)

Pure storage’s number of customers has been on the rise. Its graph also projects an upward trend, indicating towards the fact that its customer base is expanding each year. Pure Storage has a customer base of 8700+ at the end of the fiscal year 2021, with approximately 48% of the Fortune 500. Pure Storage’s total number of customers show an increase from 7,500 in 2020 to 8,700 in 2021, thus showing a growth of 14% in a year. 

The company’s customer base has increased from 700 in 2015 to 8,700 in 2021, making an increment of 1,142.7% in 7 years.  It witnessed a rise of 50%, from 3,000 in 2017 to 4,500 in 2018. It further increased by 28.88%, from 4,500 in 2018 to 5,800 in 2019. Further, it showed a growth of 29.3%, from 5,800 in 2019 to 7,500 in 2020.

Their customer base grew from over 7,500 at the end of fiscal 2020 to 8,700 at the end of fiscal year 2021. This increase in the subscriptions is mostly due to the growth in the sales of their evergreen storage subscription services and their unified subscription which includes Paas and cloud block store. An important role in this is also played by the recognition of deferred subscription services revenue contracts. Due of this, the total revenue grew by 1% in the United States and for the rest of the world, the revenue grew by 7%.

The total revenue growth in the fiscal year 2020 by $283.6 million, or 21%, as compared to fiscal 2019 is mainly due to the rise in customer base every year as the main factor. Few other factors include an increase in the sales of new products FlashBlade and FlashArrayC, and an increase in the number of Repeated purchases also. 

About Pure Storage

Pure storage is more focused on delivering innovative technology along with data storage solutions that enable customers to maximize the data value. The data is very evidently foundational to them and they are mainly focusing on changing customer expectations in regards to storage arrays and storage vendors. This results in making the flash storage available to enterprise organizations and enhances customer experience with their storage subscription model which simplifies and reduces the total cost required in storage ownership. They have recently engaged in providing a cloud experience with flexible consumption of on-demand data services through the delivery of Modern data experience enabling organizations to run their operations as storage across multiple clouds as a service model. 

The company got incorporated in the year of 2009 in the state of Delaware under the name OS76, Inc. The name was changed to Pure Storage, Inc, in 2010. The headquarters are in Mountain View, California, and they possess wholly-owned subsidiaries around the world. They are providing various services like Cloud data services, Cloud Data Infrastructure along with cloud data management. The common stock of the company is listed on the NYSE under the ticker PSTG.

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