Philip Morris’ Revenue Breakdown by Region (2016-2023)

This statistic highlights Philip Morris’ Revenue Breakdown by Region from 2016 onwards, split across East Asia and Australia, Eastern Europe, European Union, Latin America and Canada, Middle East and Africa, and South and Southeast Asia.

Philip Morris International Inc. is a widely recognized multinational tobacco manufacturing company. It is engaged in the manufacturing and sale of cigarettes as well as other smoke-free products, outside the markets of the United States.

Philip Morris’ Revenue Breakdown by Region

(All figures in millions, except percentages)

Philip Morris International generated approximately $8.1 billion in Total Net Revenues, of which approximately $3.2 billion was solely generated by the European Union, in Q3 2021. The company calculates its operating income by dividing regions through the geographical area in which the consumer resides. The regional revenue and growth are further bifurcated below:

European Union (EU)

EU is headquartered in Lausanne and Switzerland. Philip Morris’ majority of revenue come from the European Union, which contributed to about 39.3% of the total revenue amounting to $3,192 million in Q3 2021. There was an increase of 1.36% in the total revenue compared to Q2 2021 where the revenue generated was $3,149 million.

Europe Eastern (EE)

EE is headquartered in Lausanne. During Q3 2021, EE contributed about 11.6% of the company’s total revenue. There was an increase of 5.14% in the revenue of this region, from $895 million in Q2 2021 to $945 million in Q3 2021.

Middle East & Africa (ME&A)

ME&A is headquartered in Lausanne. The revenue of this region has largely been increased from the previous quarter, marked by $560 million in Q2 2021 to $945 million in Q3 2021, which in terms of percentage is 68.75%.

South & Southeast Asia (S&SA)

S&SA is headquartered in Hong Kong. The revenue from this region grew from $1,046 million in Q2 2021 to $1,065 million in Q3 2021. But, as we compare the revenues from the previous year i.e., Q3 2020, there was a downfall in total revenue by 0.56%. This region overall contributes 13.1% of the company’s total revenue.

East Asia & Australia (EA&A)

EA&A is headquartered in Hong Kong. This region contributed 18.1% of the total revenue of the company in Q3 2021, amounting to $1,523 million. The company marked a slight increase of 0.59% in the revenues of Q2 2021 and Q3 2021.

Latin America & Canada (L&C)

L&C is headquartered in New York. LA&C also includes transactions under license with Altria Group, Inc., for the distribution of Platform 1 products in the United States. It holds 5.6% of the company’s total revenue, amounting to $456 million. The total revenue grew from $400 million in Q3 2020 to $456 million in Q3 2021, marking a 14% growth on a year-on-year basis.

About the company

Philip Morris International Inc. is a Virginia holding company incorporated in 1987. It is a leading multinational tobacco manufacturing company dealing with the manufacturing of cigarettes, as well as selling smoke-free products. In terms of market competition, it comes second to the China National Tobacco Corporation. The company sells cigarettes in more than 180 countries and has employees over 71,000. Marlboro, its renowned cigarette brand, was worth nearly $57 billion in 2021.

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