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This chart shows Omnicom Group’s Revenue by Region, across North America, Europe, Asia Pacific, Middle East and Africa and Latin America, reported on a quarterly basis.
The company’s regional reporting units comprise of three principal regions: the Americas (including North America and Latin America), EMEA (Europe, Middle East and Africa), and Asia-Pacific.
Omnicom Group’s Revenue by Region
|Revenue by Region||Q3 2020||Q2 2021||Q3 2021||Contribution in Q3 2021|
|Middle East and Africa||45.2||52.3||58.1||2.0%|
(All figures in millions, except percentages.)
Total revenue for Q3 2021 increased by $228.50 million, or 7.1% on a yearly basis, as all disciplines and regional markets experienced a recovery from the negative effects of the COVID-19 pandemic, rising from $3,206.50 million in Q3 2020 to $3,435 million in Q3 2021. Besides, total revenue decreased from $3,571.60 million in Q2 2021 to $3,435 million in Q3 2021. This was a decline of 3.8% on a quarter-on-quarter basis.
Omnicom Group’s revenue can be bifurcated into the following regions:
In North America, the increase in organic revenue in all the company’s disciplines, especially in advertising discipline and CRM Precision Marketing discipline, was offset by a downfall in acquisition revenue, net of disposition revenue, occurring from the sale of ICON.
The North American market is a major contributor of revenue in the net sales of the company. The North American region’s revenue witnessed a slight decrease from $1,854.70 million in Q3 2020 to $1,821.80 million in Q3 2021. This indicates a decline of 1.8% on a yearly basis. It also decreased from $1,957.40 million in Q2 2021 to $1,821.80 million in Q3 2021, marking a fall of 7% on a quarterly basis. The contribution of North America in total revenue for the period Q3 2021 stood at 53%.
In Europe, organic revenue increased in all countries and disciplines, especially advertising discipline, which was led by the media business, and CRM Precision Marketing discipline. The increased revenue in the region was achieved due to strengthening of the British Pound and the Euro against the U.S. Dollar.
Revenue generated from the European region observed an increase from $875 million in Q3 2020 to $1,024.30 million in Q3 2021, making an increase of 17.1% on a year-on-year basis. Besides, it declined by 1.9% on a quarterly basis, from $1,044.10 million in Q2 2021 to $1,024.30 million in Q3 2021. The European market comprises 30% of the total revenue of the company in Q3 2021.
In Asia-Pacific, revenue increased due to strong organic revenue growth in all the major markets in the region, particularly Australia, China and New Zealand, and in substantially all disciplines. The increase in revenue by region was contributed by strengthening of substantially all currencies against the U.S. Dollar.
Omnicom Group’s revenue from the Asia Pacific region increased from $370 million in Q3 2020 to $458.30 million in Q3 2021. This was an incline of 23.9% on a yearly basis. Furthermore, it also grew by 2.4% on a quarter-on-quarter basis, from $447.40 million in Q2 2021 to $458.30 million in Q3 2021. The Asia Pacific region accounts for 13% of the company’s total revenue in Q3 2021.
Middle East and Africa
The Middle East and Africa region generated $58.10 million revenue in Q3 2021, which was an incline of 28.5% on a year-on-year basis, as compared to $45.20 million in Q3 2020. It also witnessed an increase of 10% on a quarter-on-quarter basis, as compared to $52.30 million in Q2 2021. The Middle East and Africa region contributes 2% to the company’s total revenue in Q3 2021.
The revenue growth in Latin America was achieved due to organic growth in all countries in the region, especially Brazil and Colombia, and the building-up of most currencies against the U.S. Dollar.
Revenue from the Latin Americas for Q3 2021 increased by $10.90 million, or 17.7% on a year-on-year basis, as compared to $61.60 million in Q3 2020. Also, it grew from $70.40 million in Q2 2021 to $72.50 million in Q3 2021, marking a growth of 3% on a quarter-on-quarter basis. The Latin America contributes 2% to the total revenue in Q3 2021.
Founded in 1986, Omnicom is a strategic holding company providing advertising, marketing and corporate communications services to clients through branded networks and agencies around the world. On a global, pan-regional and local basis, the company’s networks and agencies provide a far-reaching range of services in the subsequent fundamental disciplines: advertising, customer relationship management, or CRM, which comprises CRM Consumer Experience and CRM Execution & Support, public relations and health maintenance. The common stock of the company is listed on the NYSE, under the ticker “OMC”.
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