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Netflix Revenue by Region (2017 – 2021)

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This statistic highlights Netflix’s Revenue by Region from Q1 2017 till the latest quarter of 2021, broken between EMEA, APAC and LATAM
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This statistic highlights Netflix’ Revenue by region.

Netflix inc. (NFLX), is a U.S. based media company which provides services that offers TV shows, movies, anime, documentaries and much more on various devices connected through internet. It is a subscription video on demand (SVoD) platform. With SVoD, users pay for a subscription plan that typically ranges from monthly to annually time period. The subscription provides unlimited access to the video content on the platform. As of Q3 2020, the revenues from different regions came in.

Regional breakdown of revenue (in millions)

Regions Q3 2020 Q3 2019 YoY growth %
United States and Canada $ 2,933 $ 2,621 11.90%
Europe, Middle East and Africa $ 2,019 $ 1,428 41.38%
Latin America $ 789 $ 741 6.47%
Asia Pacific $ 635 $ 382 66.23%
Total $ 6,376 $ 5,172 23.27%

 

In the latest regulatory filing with SEC for Q3 2020, it has been made clear that even though United states and Canada (UCAN) had a slow growth in YoY revenue of 11.90%, comparatively, still holds the largest number of paid memberships of Netflix, totalling 73.08 million unique users. Even with slow growth in revenue, UCAN provides more than 40% of total Netflix’s revenue from streaming service.

Latin America (LATAM) saw the slowest growth of revenue for Netflix out of all regions. Revenue from subscription was $ 789, only 6.47% YoY growth. The region makes up nearly 13% of Netflix’s total revenue from streaming service.

From European region, which includes Middle East and Africa (EMEA), growth in revenue from subscription saw a boom, collecting over $ 2,019 million, 41.38% YoY growth. Total number of paid memberships at the end of Q3 were 62.24 million, second highest paid membership region for Netflix.

Netflix reported healthy YOY growth of 66.23% of revenue for its APAC (Asia Pacific). Netflix’s APAC region was the fastest growing revenue segment in Q3 2020, totalling $ 635 million in revenue. Paid memberships from APAC region stood at 23.50 million at end of the Q3 2020.

Netflix also provided information on average revenue per user from paid membership subscriptions segment by region; Highest ARPU being from UCAN at $ 13.40, followed by EMEA and APAC at $ 10.88 and $ 9.20, respectively and lowest by LATAM at $ 7.27.

Right from first quarter of 2017 to third quarter of 2020, Netflix witnessed 34% growth in paid memberships and 85% of quarterly revenues over the same period in the U.S. and Canada. EMEA and LATAM saw 216% and 150%, respectively, growth in their paid membership. The revenue from EMEA tripled in latest quarter, growing by 319% in the latest quarter and for LATAM, it grew by 138%. The APAC region was the fastest growing region out of all in the recent years. Even though being a small portion of revenue segment, APAC show great promises to be a significant part of Netflix. APAC region saw a rapid and steep increase of 404% in paid membership and 446% increase in revenue from 2017 till Q3 2020.

In Q1 2020 and Q2 2020, Netflix saw a 15.67% and 17.67% quarterly increase in revenue in APAC regions, respectively.

Company Overview

Netflix, Inc. is an American technology and media services provider and production company headquartered in Los Gatos, California. Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California.

Netflix is the world’s leader streaming entertainment service with over 195 million paid membership in over 190 countries. Members can watch as much as they want, anytime, anywhere, or on any internet-connected screen.  Members can play, pause and resume watching, all without commercials or commitments.

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