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Micron Technology Inc. is a US based company engaged in semiconductor systems. It competes with Intel Corp., Sandisk Corporation, Samsung Electronics Co. Ltd. And Toshiba Corporation. The company has a diverse product portfolio of memory and storage solutions which it sells in various markets through four major segments (which are also their reportable segments). These segments are: Compute and Networking Segment (CNBU), Mobile Segment (MBU), Storage Segment (SBU) and Embedded Segment (EBU). As of Q3 2019, the revenues from the different reportable segments came in at. And let’s look into Micron Technology Revenue by segment data here.
Micron Technology Revenue by segment
|Segment||Revenue (in millions US dollars)||Revenue Contribution|
|Compute and Networking Segment (CNBU)||2079||43.42%|
|Mobile Segment (MBU)||1174||24.52%|
|Storage Segment (SBU)||813||16.98%|
|Embedded Segment (EBU)||700||14.62%|
Compute and Networking Segment (CNBU)
CNBU products are sold into cloud server, enterprise, client, graphics and networking markets. The revenue reported by this segment in Q3,2019 is 13% lower than that reported in Q2,2019 primarily due to lower pricing in major markets, partially offset by a shipment volume growth driven by depleted customer inventory levels.
Cloud server: This market is primarily driven by intelligent edge devices capable of artificial intelligence and augmented reality storing and accessing data in the cloud. This is a growing market with significant increases in DRAM content per server.
Enterprise: Similar to the cloud server market, this market is also experiencing rapidly growing demand from intelligent edge devices which require rapid data analysis and storage to enable machine learning, training and inferencing. RDIMM DRAM memory modules support high performance, reliability, and integrity requirements for such applications.
Client: Products in this segment support both PC unit growth, driven primarily by corporate replacement cycles from upgraded operating systems, as well as increases in content per unit. These products are incorporated into gaming and ultra-thin notebooks as well.
Graphics: These products are incorporated into applications providing virtual reality, augmented reality, and crypto-mining technology. There is a growing demand for graphics memory in gaming console applications as observed in 2018.
Networking: The networking memory market is characterized by long life-cycle DRAM products, and accordingly, a significant portion of the company’s sales to the networking market consisted of products manufactured on their legacy 30nm and 25nm-series DRAM technology.
Mobile Segment (MBU)
MBU includes memory products sold into smartphone and different mobile-device markets and includes discrete DRAM, discrete NAND, and managed NAND. This segment also reported a 27% decline in its Q3,2019 revenue as compared to Q2,2019 primarily due to lower pricing and LPDRAM shipment volumes.
Smartphone: The LPDRAM offers low-power, high-performance solutions which assures performance in extreme environments demanded by high-end smartphones. High-end smartphones incorporate higher levels of NAND and LPDRAM that enable dynamic and advanced features such as larger 4K displays, multiple high-resolution cameras. Additionally, the company’s smartphone products are utilized by OEMs to enable artificial intelligence, augmented reality, and life-like virtual reality capabilities into high-end phones, such as facial and voice recognition.
Storage Segment (SBU)
SBU comprises of SSDs and component-level solutions sold into enterprise and cloud, client, and consumer storage markets as well as other discrete storage products sold in component and wafer forms to the removable storage markets. SBU sales also include “non-trade” products consisting of products manufactured and sold to Intel through IMFT under a long-term supply agreement at prices approximating cost, which included 3D XPoint memory and NAND products. SBU revenue for the third quarter of 2019 decreased 20% as compared to the second quarter of 2019 primarily due to pricing declines and lower component sales after a large one-time sale in the second quarter of 2019.
SSDs: SSD storage products are a combination of NAND, a controller, and firmware and offer benefits over HDDs of a smaller form factor, faster read and write speeds, and solid-state architecture. SSDs provide vital performance and features, including speed, reliability, and lower power consumption.
Enterprise and Cloud SSDs: Sales in this segment consists primarily of the flagship SATA 5100 and
5200 series SSDs. These products are also driven by intelligent edge devices owing to a shifting focus towards augmented reality and artificial intelligence.
Client SSDs: Sales in this segment consists primarily of the 1100 series 3D NAND SATA client SSD, which is targeted for leading PC OEMs as a replacement to HDDs. These provide high performance, increased power efficiency, security and capacity to the users.
Consumer SSDs: Sales primarily consisted of crucial-branded MX500 SATA SSD. This is also replacing HDDS as end-users place greater importance to performance, reliability and power savings guaranteed by this product.
Components and Wafers: SBU sales in this segment primarily consists of 32-layer TLC NAND technology and 64-layer TLC and QLC NAND technology.
Embedded Segment (EBU)
EBU comprises of memory and storage products sold into automotive, industrial, and consumer markets and includes discrete DRAM, discrete NAND, managed NAND, and NOR. The embedded market is characterized by long life-cycle DRAM and NAND products factory made on mature method technologies. EBU revenue for the third quarter of 2019 decreased 12% from the second quarter of 2019 primarily due to broad macroeconomic weakness, lower pricing, and ongoing customer inventory reductions in consumer markets.
Automotive: The company has a comprehensive and expanding portfolio of DRAM, NAND and NOR solutions in the automotive market supporting automated driver assistance systems and advancements in driverless experience which require high performance memory and reliability.
Industrial: products like NOR, MCP managed NAND and others in this segment enable applications in the evolving IoT market, including factory automation, transportation, and surveillance.
Consumer: Products sold in the consumer market include DDR3 DRAM, SLC NAND and EMCP which are used in diverse set of consumer products, including service provider and set-top boxes., video cameras, ultra-high definition televisions and many more applications.
Micron Technologies Inc., including its consolidated subsidiaries, is an industry leader in innovative memory and storage solutions. Their solutions have also embedded disruptions in the technology sector like artificial intelligence, machine learning, augmented reality and autonomous vehicles, in key segments like datacenter, cloud, automotive, mobile and networking.
The company has both wholly-owned and joint venture facilities for product manufacturing. In the recent years, they have scaled their manufacturing capacity through strategic acquisitions, expansion and partnering.
The company has increasingly channelized its investments to the development of proprietary products and process technology which is distinctly reflected in their manufacturing facilities and products.
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