Match Group’s Revenue by Segment (2016-2021)

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This statistic highlights Match Group’s Revenue by segment from Q1 2016 onwards, split between direct revenue and indirect revenue.
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This statistic highlights Match Group’s Revenue by segment from Q1 2016 onwards, split between direct revenue and indirect revenue.

Match Group Inc. provides dating products through its portfolio companies, available globally. Match Group was the first company to introduce the concept of online dating 25 years ago.

Match Group’s Revenue by Segment

Segment Q1 2021 Q2 2021 Q3 2021
Direct Revenue 655.181 694.322 785.725
Indirect Revenue 12.43 13.438 16.11

(all figures in USD Millions)

In Q3 2020, Match Group earned total revenue of $639.7 million, which further increased to $801.8 million in Q3 2021, marking an increase of 25.34%. In Q2 2021, it made revenue of $707.7 million, marking an increase of 14.27% on quarter-on-quarter basis.

Direct Revenue Segment

Direct Revenue Segment is one of the major earning source of Match Group Inc. and accounts for 97.99% of the revenue share. Match Group is behind the most famous dating apps. It directly earns through subscriptions, additional features, membership fees, and attractive stickers. Apps provide cool feature and some features with premium. It helps the company to earn revenue. Match Group earns most of the revenue from apps and websites; the search engine helps company to make revenue with premium features and attracts people. Also, in-app purchases contribute to the direct revenue of the company.

In Q3 2020, the direct revenue segment earned revenue of $628.2 million, which further increased to $786.7 million, with a growth of 6.52%. In Q2 2021, this segment reported revenue of $694.3 million, which increased to $785.7 million marking an increase of 13.16%.

Indirect Revenue Segment

The company also earns revenue through website advertisements, app advertisements, and also earns non-dating revenue. The company charges extra for sponsor profiles; of which come under the Indirect Revenue Segment. Match provides some cool features for visitors to earn extra revenue. It provides gold membership, platinum membership also silver membership. The subscription allows you to receive and reply to messages from each other. Also, it allows subscribers to send messages to Match members and also allows them to get notified about who has viewed the profile and who has liked their profile of them. These subscriptions can be weekly, monthly, or yearly.

The proportion of revenue generated from this segment is merely 2.009%. In Q3 2020, the indirect revenue segment reported revenue of $11.5 million, which further increased to $16.1 million, indicating growth of 40%. In Q3 2021, it earned revenue of $13.4 million, which further increased to $16.1 marking an increase 20.14%.

About the Company

Match Group Inc. is an American company based on the internet and technology. It was founded in 1986. It is headquartered in Dallas, Texas.  It is one of the famous companies that operates the global largest portfolio of popular online dating services. It includes Tinder, match.com, PlentyofFish, OkCupid, Hinge, and OurTime. Match Group owns 45 global dating companies. The company enables connections globally with different nations and genders. Its products are also available in 40 different languages all over the world.

The company also has made its mission statement “ Our is to spark meaningful connections for every single person worldwide.” The company has around 9.283 million subscribers. Match Group faces stiff competition from Paktor, Matrimony, Bumble, and Kippo. The Company works continuously, tries to innovate, develop and integrate new safer technology to improve existing features and policies not only on the website but also on its apps. The Company is dealing with upcoming issues, making investments by using safe tools also working closely with high-tech companies and lawmakers.

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