Match Group’s Average Revenue Per User (ARPU) (2016-2021)

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This statistic highlights Match Group’s Average Revenue Per User (ARPU), reported on a quarterly basis from Q1 2016 onwards.
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This statistic highlights Match Group’s Average Revenue Per User (ARPU), reported on a quarterly basis from Q1 2016 onwards.

Match Group, Inc. is a Dallas-based American internet and technology business. It owns and operates the world’s largest portfolio of prominent online dating services, including Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish, Ship, and OurTime, with a total of 45 global dating brands. Match Group Inc’s portfolio companies offer dating products to users worldwide.

What is Average Revenue Per User (ARPU)

The earnings generated per user or unit are measured by the average revenue per unit (ARPU). The average revenue per unit (ARPU) is a measurement of a product’s profitability based on the amount of money earned on each of its users or subscribers. Management examines the ARPU figure to see which products or business segments are performing well and which are underperforming.

It’s a particularly valuable metric for organizations that rely on customers or users in the telecoms and media industries. Total income divided by the number of units, users, or subscribers is how ARPU is computed. The average revenue per user is another term for it. 

Match Group’s Average Revenue Per User (ARPU)

Category Q4 2019 Q1 2020 Q2 2020  Q3 2020 Q4 2020 Q1 2021
ARPU $0.59 $0.59 $0.58 $0.62 $0.60 $0.64

(all figures are in absolute terms)

Match Group’s Average Revenue Per User (ARPU) remained closely rounding off near $0.60 from Q4 2017 onwards. It is an important observation that over 5 years (2016-2020) average revenue per user remained fluctuated between $0.54 to $0.64. It rose from the level of roughly $0.50 in Q1 2016 to approximately $0.60 in Q4 2017, marking an increase of 20%. Match Group’s Average Revenue Per User (ARPU) witnessed a slight increase from $0.6 in Q4 2020 to $0.64 in Q1 2021, marking a 6.66% incline on a quarter-on-quarter basis. Also, the average revenue per user witnessed increase from $0.59 in Q1 2020 to $0.64 in Q1 2021, indicating a growth of 8.47% on a year-on-year basis.

In 2019, there were few fluctuations in the Average Revenue Per User (ARPU) as revenue simply varied between $0.58 and $0.59. The average revenue per user remained absolutely the same in the first two quarters of 2019, being constant at a level of $0.58. This was followed by the slightest increase to $0.59 in Q3 2019, marking an increase of 1.72%. In Q4 2019, the Average Revenue Per User (ARPU) remained at the same level, indicating no change.

In 2020, there are minor fluctuations similar to 2019. Match Group’s Average Revenue Per User (ARPU) has shown a minor dip from $0.59 in Q1 2020 to $0.58 in Q2 2020, marking a decline of 1.69%. This decrease was followed by the recovery in the Average Revenue per user (ARPU) as it inclined to $0.62 in Q3 2020 from $0.58 in Q2 2020, accounting for an increase of 6.89%. This was followed by a meagre decline in Average Revenue per user (ARPU), which decreased from $0.62 in Q3 2020 to $0.60 in Q4 2021, projecting a decline of 3.22%.

About Match Group Inc.

Match Group, Inc. is an American internet and technology firm based in Dallas, Texas, that was founded in 2009. The parent firm, IAC, owned the corporation, which had 9.283 million users in 2019, with 4.554 million in North America. The company’s second-largest market is Japan. Match Group becomes a separate public business in July 2020. More than 45 companies, including Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish, Ship, and OurTime, own and maintain the world’s largest online dating portfolio.

Gary Kremen founded it, and it employs a total of 1880 people as of 2020. Match Group Inc’s portfolio firms deliver dating products that are available all around the world. The Company provides specialized solutions and facilitates relationships across the gamut of age, gender, and dating through its portfolio companies and their brands. Its products are offered to people all around the world in over 40 languages. The common stock of the company is publicly traded on the NASDAQ under the symbol “MTCH”.

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