iRobot’s Average Selling Price (ASP) (2019-2021)

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This statistic highlights iRobot’s Average Selling Price of robot units, reported on a quarterly basis from Q1 2019 onwards.
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This statistic highlights iRobot’s Average Selling Price of robot units, reported on a quarterly basis from Q1 2019 onwards.

What is the Average Selling Price (ASP)?

The Average Selling Price is the price of a product or service at which it is sold to consumers, throughout distinct markets and channels. To calculate the average selling price of a product, calculate the overall sales earned from the products or services during a particular period and divide it by the number of services or products sold during the same period.

The ASP calculation additionally consists of a selected period. The existence of a product, as well as its life cycle, typically affects its average selling price. The ASP tends to vary from product to product. The ASP of products and services calculated by a company can be seen as a benchmark for other new companies selling the same products and services.

The term ASP tends to be used in various businesses, consisting of retail, meals services, and technology, however, its use is visible in nearly every form of business. Most businesses report the ASPs of their products or services in their quarterly reports. A company is evaluated on the basis of its ASP by business analysts. If the ASPs of a company display favourable trends, then it points towards success of a a business and attracts more investors.

iRobot’s Average Selling Price

Category Q1 2019 Q2 2019  Q3 2019 Q4 2019  Q1 2020  Q2 2020  Q3 2020  Q4 2020 Q1 2021 Q2 2021 Q3 2021
Average gross selling prices for robot units $321,000 $296,000 $305,000 $317,000 $315,000 $307,000 $312,000 $327,000 $319,000 $325,000 $322,000

iRobot’s Average Sales Price increased from $312,000 in Q3 2020 to $322,000 in Q3 2021, marking a 3.20% growth on a year-on-year basis. Also, the Average Sales Price dropped from $325,000 in Q2 2021 to $322,000 in Q3 2021, indicating a decline of 0.92% on a quarterly basis. In 2019, the company’s Average Sales Price (ASP) has shown an increase from $305,000 in Q3 2019 to $317,000 in Q4 2019, marking an increase of 3.02%. It has declined from $317,000 in Q4 2019 to $315,000 in Q1 2020. In 2020, iRobot’s Average Sales Price (ASP) has remained constant from $307,000 in Q2 2020 to $312,000 in Q3 2020.  This was followed by the recovery in the Average Sales Price as it is inclined to $327,000 in Q4 2020, from $312,000 in Q3 2020, accounting for an increase of 6.06%. This was followed by a decline in Average Sales Price (ASP), from $327,000 in Q4 2020 to $319,000 in Q1 2021, projecting a decline of 3.06%.

In 2021, the Average Sales Price (ASP) first increased from $319,000 in Q1 2021 to $325,000 in Q2 2021, accounting for an increase of about 3.03%. This was followed by a decline of 0.92% as it decreased from $325,000 in Q2 2021 to $322,000 in Q3 2021.
It can be seen that ASP has witnessed an upward trend, from $305k in Q3 2019 to $322k in Q3 2021, marking a sharp growth of 3.03%. It is also witnessed on the significant rise from Q3 2019 to Q4 2019.

About iRobot

iRobot Corporation is an American enterprise that designs business enterprise that designs and builds consumer robots. Headquartered in Bedford, Massachusetts, US, it is a technology company. It was incorporated in 1990 by Rodney Brooks, Colin Angle and Helen Greiner, who were members of MIT’s Artificial Intelligence Lab. They designed robots for space exploration and military defence.

iRobot is a leading global consumer robot company that designs and builds robots that encourage people to do beyond. Their consumer robots help people find better ways to clean and help them more in their day-to-day lives. The company’s present range of home robots include Roomba, Braava and other cleaning devices. Roomba is an automated vaccum cleaner and Braava is an automated floor mopping robot. Their portfolio of robots also include Create and Root. Create is a hobby robot whereas root helps  teach kids coding. The common stock of the company is publicly traded on the NASDAQ under the symbol “IRBT” and is a component of the S&P 600 index.

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