Hasbro’s Revenue by Brand Portfolio (2014-2021)

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This statistic highlights Hasbro’s Revenue by Brand Portfolio, split across Franchise Brands, Partner Brands, Hasbro Gaming, TV/Film/Entertainment, and Emerging Brands, reported on a quarterly basis from 2014 onwards.
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This statistic highlights Hasbro’s Revenue by Brand Portfolio, split across Franchise Brands, Partner Brands, Hasbro Gaming, TV/Film/Entertainment, and Emerging Brands, reported on a quarterly basis from 2014 onwards.

The company is known to be one of the world’s most ethical companies by the Ethisphere Institute for more than ten years and is ranked amongst one of the top 100 best corporate entities by 3BL Media for the year 2020.

The following table highlights Hasbro’s Revenue by Brand Portfolio for Q3 2020, Q2 2021, and Q3 2021.

Brand Portfolio Q3 2020 Q2 2021 Q3 2021 Contribution in Q3 2021 
Franchise Brands  $0.81  $0.65  $0.88 45.00%
Partner Brands  $0.41  $0.21  $0.37 19.00%
Hasbro Gaming  $0.24  $0.15  $0.28 14.00%
TV/Film/Entertainment  $0.17  $0.20  $0.26 13.00%
Emerging Brands  $0.15  $0.12  $0.18 9.00%
Total  $1.78  $1.33  $1.97 100%

(All figures in billions, except percentages)

The company has divided its revenue by brand portfolio into 5 five sections and organizes, markets, controls, and licenses intellectual properties in these 5 portfolio sections. Hasbro’s total revenue in Q3 2020 was $1.78 billion, which increased by 10.67% to $1.97 billion in Q3 2021. The company even observed a revenue growth of 48% as compared to $1.33 billion earned in Q2 2021.
The revenue generated by the brand portfolio is bifurcated below-

Franchise Brands: This includes the company’s flagship owned and controlled brands. That delivers significant revenues, profits, and growth in the long run. Operations from Franchise brands generate 45% of the total revenue of the company as per Q3 2021.
The key brands under this category are:

  • Magic: the gathering
  • Nerf
  • Play-Doh
  • Monopoly
  • Transformers
  • Baby Alive
  • My little pony

Partner Brands: This includes brands that the company license from other parties for which it develops games and toy products. Operations from Partner Brands generate 19% of the total revenue of the company as per Q3 2021.
The key brands under this category are:

  • Marvel (including Spider-Man and The Avengers)
  • Lucasfilm’s- Star Wars
  • Disney – Princess, Frozen, and other descendants
  • Beyblade
  • Dreamwork’s Trolls
  • Sesame street

Hasbro Gaming: This includes the company’s direct one-to-one trading card and digital gaming experiences played as the board, digital card, electronic trading card, and role-playing games. Operations from Hasbro Gaming generate 14% of the company’s total revenue as per Q3 2021.
The key brands under this category are:

  • Dungeons and Dragons
  • Jenga
  • The game of life
  • Operation
  • Scrabble
  • Trivial Pursuit
  • Twister

TV/Films/Entertainment: This includes all legacy eOne Films, TV, and other revenues related to entertainment. Operations from this section generate 13% of the total revenue as per Q3 2021.
The key brands under this category are:

  • eOne Programming series viz. – The Rookie, Nurses, Private Eyes, Designated Survivor
  • TV and Film distribution rights viz. – 1917, Fear the Walking Dead, The Walking Dead.

Emerging Brands: This includes those brands that the company owns or controls that have not yet grown to the significance of a franchise brand but can potentially be in the future. The new brands are launched under this portfolio. Operations from this section generate 9% of the total revenue as per Q3 2021.
The key brands under this category are:

  • Furreal Friends
  • Peppa Pig
  • Power Rangers
  • Playskool
  • PJ Masks
  • GI JOE
  • Little Pet Shop

About the Company

Hasbro Inc is an international entertainment services provider that is committed to making the world’s best play and entertainment experiences for its users. The company connects with its global audiences by providing toys, games, and consumer products such as television, movies, digital gaming, and related entertainment experiences.
The company was founded by three brothers: Helal, Herman, and Henry Hassenfeld in 1923, and it is located in Pawtucket, Rhode Island, United States of America. The common stock of the company is traded in Nasdaq Global Select Market (“NASDAQ”) under the trading symbol “HAS”. The company has many subsidiary companies such as Discovery Kids, Playschool, Wizards of the Coast, Avalon Hill, Bestway, Intex, and many more.

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