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This statistic highlights Ford’s Automotive Revenue by Region, split between China, Europe, North America, South America, and International markets, reported on a quarterly basis from 2016 onwards.
Ford Motor Co is an American multinational automobile company. They specialize in designing, developing, manufacturing, selling, and leasing automobiles and commercial vehicles. It is headquartered in Dearborn, Michigan.
Region | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | Revenue share in Q1 2021 |
China | 0.6 | 0.8 | 1 | 0.8 | 0.8 | 2% |
Europe | 6.2 | 3.6 | 5.7 | 7.1 | 7.1 | 21% |
International | 2 | 1 | 2 | 2.5 | 2.3 | 8% |
North America | 21.8 | 10.9 | 25.3 | 22 | 23 | 68% |
South America | 0.7 | 0.2 | 0.6 | 0.9 | 0.4 | 1% |
Total | 31.3 | 16.5 | 34.6 | 33.3 | 33.6 | 100% |
(All figures in billions, except percentages)
Ford’s total revenue has increased from $31.30 billion in Q1 2020 to $33.60 billion in Q1 2021, which is a 7% increase. The reason for this increase is due to the rise in demand for SUVs and Pickup trucks around the world.
With the upcoming launches of many automobiles and commercial vehicles such as Ford F-150 Lighting Electric Pickup Truck, E-Transit Van, Ford Maverick, Mustang Mach-E, Ford Bronco, and Ford Escape the revenue is expected to rise further.
China
During Q1 2021, China contributed about 2% of Ford’s total revenue. Ford’s revenue for this region remained the same at $0.80 billion during Q1 2021 and Q4 2020. Further, there was a 33% increase in revenue compared to Q1 2020 when $0.60 billion were earned.
Europe
This region was the second biggest market for Ford Motor Company during Q1 2021 as it contributed about 21% of the company’s total revenue. Ford’s revenue for the European region remained the same at $7.10 billion during Q1 2021 and Q4 2020. But there was a 15% increase when compared to Q1 2020, where $6.20 billion were earned.
In this region, the company operates in countries such as United Kingdom, Belgium, France, Germany, Greece, Ireland, Italy, Spain, Sweden, Switzerland, Poland, and the Netherlands.
International
The International markets contributed about 8% of the total revenue of Ford during Q1 2021. Ford’s revenue from this region fell from $2.50 billion in Q4 2020 to $2.30 billion in Q1 2021. But there was a 15% increase in revenue compared to Q1 2020 where $2.00 billion were earned.
In the International markets, the company has operations in countries such as India, Australia, Hong Kong, Malaysia, New Zealand, etc.
North America
A majority of Ford Motor Company’s revenue comes from North America, which contributed about 68% of total revenue in Q1 2021. Ford’s revenue from this region in Q1 2021 amounted to $23.00 billion, which was a 4% increase in revenue compared to Q4 2020 when the revenue earned was $22.00 billion. There was a further 6% increase compared to Q1 2020, where $21.80 billion were earned.
South America
Ford Motor Company earned $0.40 billion from South America during Q1 2021 which was a 99% decrease when compared to Q4 2020 when $0.90 billion were earned. South America contributed about 1% of the total revenue of the company during Q1 2021. Further, there was a 43% decrease in revenue compared to Q1 2020 when $0.70 billion were earned.
In this region, the company operates in countries such as Brazil, Mexico, Argentina, Colombia, Peru, and Uruguay.
Company Overview
Ford is a public limited company, founded by Henry Ford, in 1903. As of 2020, the number of employees of the company worldwide was 1,86,000. Ford Motor Co’s key managerial persons are William Clay Ford Jr (Executive Chairman) and Jim Farley (President and CEO). They deal in products and services such as Automobiles, Luxury vehicles, Pickup trucks, SUVs, Commercial vehicles, Automotive parts, Automotive finance, Vehicle service and Vehicle leasing. The competitors of Ford are Volkswagen, Toyota Motor Corporation, Chevrolet, Suzuki, Honda, General Motors, Tesla, Nio, Nissan, Kia, Fiat, Hyundai, Dodge, Jeep, BMW, Audi, etc. The common stocks of Ford Motor Company are listed on the New York Stock Exchange under the trading symbol “F”. Ford Motor Company has been a major sponsor of the UEFA Champions League for over two decades and is also a longtime sponsor of the English Premier League football tournament. In June 2021, Ford acquired battery management and fleet monitoring software startup Electriphi.
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