Facebook’s Daily Active Users (DAU) by Region

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This statistic highlights Facebook’s Daily Active Users (DAU) by Region, across Asia Pacific, Europe, United States, Canada and the rest of the world, reported on a quarter basis from Q1 2010 onwards.
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This statistic highlights Facebook’s Daily Active Users (DAU) by Region, across Asia Pacific, Europe, United States, Canada and the rest of the world, reported on a quarter basis from Q1 2010 onwards.

Active users is a performance metric that refers to the total number of unique and identifiable (using email, username, ID) users that interact with the product or service of a company over a given interval.

The two main types of active users are MAU and DAU. While MAU refers to monthly active users, that is the total number of active users over 30 days, daily active users (DAU) is the total number of active users in any given day. Active users is a key performance indicator for internet products such as social networking sites, online games and mobile apps. Moreover, the DAU/MAU ratio is used as a rough measure of user retention rate. The focus therefore, would be to increase this ratio by maximizing the proportion of MAUs that would translate to more interaction in a single day window.

Facebook’s Daily Active Users (DAU) by Region

Facebook had over 1.95 billion daily active users during Q1 2022, across Asia Pacific, Europe, United States, Canada and the rest of the world.

Region 2021 Q2 2021 Q3 2021 Q4 2022 Q1
Asia-Pacific 788,000,000 805,000,000 806,000,000 827,000,000
Europe 307,000,000 308,000,000 309,000,000 307,000,000
Rest of the World 618,000,000 622,000,000 619,000,000 629,000,000
United States & Canada 195,000,000 196,000,000 195,000,000 196,000,000
Total 1,908,000,000 1,931,000,000 1,929,000,000 1,959,000,000

Analysis of performance of Facebook based on Daily and Monthly active users

In Q3 FY 2019, the number of DAU was 1.62 billion. This was a 2.27% increase from Q2 and an 8.63% increase from Q3 FY 2018. The DAU crossed the 1 billion mark in Q3 FY 2015 and has been on an uptrend since then. In fact, the only quarterly decline for this measure was of 5.45% in Q1 FY 2015.

The MAU of Facebook stood at 2.45 billion in Q3 FY 2019. This metric has also been increasing since Q1 FY 2011, but unlike DAU there has not been a double-digit growth in any quarter till date. In both Q2 and Q3 FY 2019 the QoQ growth rate has been below 2%. In Q1 FY 2019, the QoQ growth rate decline from 3.15% in Q1 FY 2018 to 2.41%.

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