Dollar General’s Revenue by Product Category (2016-2021)

This statistic highlights Dollar General’s Revenue by Product Category, reported on a quarterly basis from Q1 2016 onwards.

An American chain of variety stores, Dollar General Corporation, is headquartered in Tennessee and operates 15,000 stores in the United States, as of July 2018. James Luther Turner and Cal Turner-owned this company as a family-owned business called J.L. Turner and Son in Scottsville, Kentucky, in the year 1939. In 1955, the company changed the name to Dollar General Corporation, while in 1968, the company went public on the NYSE. In 2017, Dollar General grew to become one of the most profitable stores in the rural United States, with revenue reaching around $21 billion and In 1999 & 2018, the company is recognized by Fortune 500.

Per this statistic on Dollar General’s Revenue by Product Category, we can see the company mainly categorized the products into four broad categories: Apparel section comprises of clothing of men and women of all ages, along with accessory wearing; Home Products comprises of basic kinds of stuff usually used in homes ranging from Kitchen & Dining to Home Décor; Seasonal comprises of items related to any occasions, seasonal usage, and emergency items; and Consumables consists of rest of the items sorted as per usage and purpose.

Dollar General’s Revenue by Product Category

The year 2016

In Q1, the overall revenue increases to 5.27 billion, grew by 7% from last year, driven by effective results in both the consumables and seasonal category and certain of the other non-consumables categories. After a slight increase, the overall revenue tolled to 5.32 billion, with a 5% growth in Q3, driven mainly by promotional activities and inventory clearance and a more significant proportion of sales of consumables. The year ended with a total revenue of 16.8 billion, with substantial proportional changes in Consumables up to 8.7%.

The year 2017

The first quarter’s revenue is driven by positive results in the consumables and seasonal categories, partially offset by results in the home and apparel categories. The revenue figure reached to 5.61 billion, which grew by 7% YoY. In Q2, the revenue tolled to 5.83 billion with beneficial results in the seasonal and consumables categories, partially offset by negative results in the home products and apparel categories. With consistent growth in consumables categories, the year marked 23.47 billion as revenue, with a mere increase of 2% yearly.

The year 2018

This year, the company reported the growth with minor fluctuations during the quarter. In Q1, they were driven by robust sales of consumables, partially offset by sales declines in the apparel, seasonal, and home categories as the effect of cold and damp weather negatively impacted the overall revenue growth. In Q2, all the categories again regained growth except the home category. The total revenue increased to 6.44 billion, with 10.6% yearly growth. With some slight fluctuation, the revenue increased to 6.65 billion in Q4, grew by 8.5% with declines in the apparel category.

The year 2019

In Q1, growth in the consumables, seasonal, and home categories, partially offset by declines in the apparel category, leading to the revenue to increase to $6.62 billion with 8.3% yearly growth. The overall revenue tolled to $6.98 billion in the second quarter, driven by growth in the consumables, seasonal, and home categories. With consistent growth in subsequent quarters, the year ended with a stupefying figure of $27.75 billion, with significant improvements in Consumables, Home Products, and Seasonal segments.

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