Booking Holdings’ Revenue by Segment (2016-2021)

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This statistic highlights Booking Holdings’ Revenue by Segment, split between Advertising and other Revenue, Agency Revenue and Merchant Revenue, reported on quarterly basis from Q1 2016 onwards.
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This statistic highlights Booking Holdings’ Revenue by Segment, split between Advertising and other Revenue, Agency Revenue and Merchant Revenue, reported on quarterly basis from Q1 2016 onwards.

Booking Holdings’ Revenue by Segment

Revenue by Segment Q3 2020 Q2 2021 Q3 2021 Contribution in Q3 2021
Advertising and other revenues $80.00 $171.00 $187.00 3.99%
Agency revenues $1,723.00 $1,328.00 $2,867.00 61.31%
Merchant revenues $837.00 $661.00 $1,622.0 34.68%
Total $2,640.00 $2,160.00 $4,676.00 100%

(All the figures in million, except percentages)

Booking Holdings Inc. is among the largest online travel companies in the world. Through its website, customers can book restaurants, rent hotels, or book a vacation stay. The company earned revenue of $2,640.00 million in Q3 2020, which increased to $4,676.0 million in Q3 2021. In Q2 2021, total revenue of the company was $2,160.00 million, which declined in comparison to the previous quarter; however, it further increased in Q3 2021 to $4,676.00 million, depicting a quarter-on-quarter growth of 116.48%.

The Revenue of Booking Holdings is further bifurcated in the following Segments:

Advertising and other revenues

Booking Holdings earns revenue through advertising, commissions and subscriptions, and also earns through sending referrals to online travel service providers and travel companies.

Economic Trends Observed:

In Q3 2020, the advertising and other revenues segment earned revenue of $80.00 million, which contributed 3.03% to total revenue of the company, which further increased in Q3 2021, showing a quarter-on-quarter growth of 133.75%. In Q2 2021, “Advertising segment” successfully made revenue of $171.00 million, which further increased to $187.00 million and contributed 3.999% in total revenue of the company.

Agency revenues

Agency revenue is the major source of revenue for the company. It includes insurance fees, travel reservation commissions, and also reservation fees.

Economic Trends Observed:

In Q3 2020, the segment “Agency Revenue” reported revenue of1723.00 million, which contributed 65.26% in total revenue of the company, which further increased in Q3 2021, showing a quarter-on-quarter growth of 66.39%. Further, this segment earned revenue of $1,328.00 million in Q2 2021, which, showed a decline in comparison to previous quarter; however, it made revenue of $2,867.0 million in Q3 2021, which contributed 61.31% to total revenue of the company.

Merchant revenues

Merchant Revenue includes rents of accommodations, cars, and other reservations from travel service providers. This segment proved to be a good source of earning.

Economic Trends Observed:

The merchant revenue segment earned revenue of $837.00 million in Q3 2020, which contributed 31.70% to the total revenue of the company. Further, its revenue increased in Q3 2021 and showed a quarter-on-quarter growth of 93.78%. In Q22021 revenue earned from this segment was 661.00 million, which showed a decline in comparison to the previous quarter. However, this segment’s revenue further increased to $1,622.00 million in Q3 2021 and it contributed 34.68% to the total revenue of the company.

About the Company

Booking Holdings Inc. is a public American company. Booking Holdings is a travel-based company which depends upon technology. The company is headquartered in Delaware, Norwalk, United States. It was founded in 1996. On February 21, 2018, name of the company was changed to Booking Holdings Inc. from “The Priceline Group Inc.” Company operates several travel fare metasearch, also provided website which is free to use.

The company deals in several travel fare metasearch engines and travel fare aggregations, which include namesake and flagships. Flagships include booking, Priceline, Agoda, Kavak, OpenTable, Rentalcars, and Cheapflights. The company operates its functions and websites globally in 220 different countries and in about 40 languages. It smoothly functions across Europe, South America, the Asia-Pacific region, North America, and the Middle East.

The Company’s mission is to make the world’s experience easier through its technologies and innovation. The company is followed by more than 15,410 people on its Linked-in profile. Booking Holdings faces stiff competition from trip.com, Airbnb, Expedia Group, Traveloa, trip.com Group, and CWT.

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