Baidu’s Revenue Breakdown Worldwide (2016-2021)

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This statistic highlights Baidu’s Revenue Breakdown Worldwide, split between Online Marketing Services (RMB) and Others (RMB) segments, reported on a quarterly basis.
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This statistic highlights Baidu’s Revenue Breakdown Worldwide, split between Online Marketing Services (RMB) and Others (RMB) segments, reported on a quarterly basis.

Baidu’s Revenue Breakdown Worldwide 

Revenue by Business Vertical Q3 2020 Q2 2021 Q3 2021 Contribution in Q3 2021 
Online marketing services (RMB) $20.20 $20.83 $21.05 65.94%
Others (RMB) $8.03 $10.52 $10.87 34.06%
 Total $28.23 $31.35 $31.92 100.00%

(All figures in billions, except percentages)

The total revenue generated from the segments has been increasing every quarter. The revenue increased by 1.82% on a quarterly basis, from $31.35 billion in Q2 2021 to $31.92 billion in Q3 2021. The year-on-year growth was 13.07% when compared to Q3 2020, where the revenue generated was $28.23 billion.

Baidu Inc’s revenue can be further bifurcated into the following business verticals:

Online Marketing Services (RMB)

Customers can bid for preferential placement of paid sponsored links on the auction-based P4P network, allowing them to reach consumers searching for information about their products or services. Customers of P4P online marketing services can choose between search-based and feed-based online marketing services, as well as set criteria for their inventory purchase, such as a daily spending limit and user profile targeting, which includes, but is not limited to, users from specific regions in China and users online during specific times. When all of the revenue recognition criteria are met, which usually happens when a user clicks on one of the customer-sponsored links or engages in feed-based marketing, revenue is recorded.

The total revenue generated from this business vertical has been increasing every quarter. The quarter-on-quarter increase in revenue was 1.06%, from $20.83 billion in Q2 2021 to $21.05 million in Q3 2021. The year-on-year growth was 4.21% when compared to Q3 2020, where the revenue generated was $20.20 billion. However, the contribution to the company’s total revenue fell from 71.55% in Q3 2020 to 65.94% in Q3 2021.

Others (RMB)

When the company provides online marketing services based on performance criteria other than cost-per-click, such as the number of mobile app downloads (and user registration) and pre-determined ratios of completed transaction volumes, revenue is recognized when the specified performance criteria, as well as other applicable revenue recognition criteria, are met.

The total revenue generated from this business vertical has been increasing every quarter. The quarter-on-quarter increase in revenue was 3.33%, from $10.52 billion in Q2 2021 to $10.87 billion in Q3 2021. The year-on-year growth was 35.37% when compared to Q3 2020, where the revenue generated was $8.03 billion. The contribution to total revenue has also increased from 28.45% in Q3 2020 to 34.06% in Q3 2021.

About Baidu Inc

Baidu Inc., situated in Beijing’s Haidian District, is a Chinese multinational technology business that specializes in Internet-related services and products, as well as artificial intelligence (AI). It is one of the world’s largest AI and Internet enterprises. The group’s holding company is registered in the Cayman Islands. Baidu was started in January 2000 by Robin Li and Eric Xu. In the Alexa Internet rankings, the Baidu search engine is now ranked sixth. Baidu has its roots in RankDex, an older search engine created by Robin Li in 1996 before launching Baidu in 2000. Baidu offers a number of services, including a Chinese search engine and a mapping application called Baidu Maps. Baidu has 57 search and community services, including Baidu Baike (an online encyclopedia), Baidu Wangpan (cloud storage), and Baidu Tieba (a social media platform), which is a keyword-based discussion forum.

Baidu Inc. has created a varied portfolio of products and services with enormous total market prospects over the last two decades. Over one billion devices utilize its products and services on a monthly basis, and the company’s ecosystem includes hundreds of millions of users, millions of developers, and hundreds of thousands of businesses. Baidu App, the company’s main product and China’s No. 1 search-plus-feed app, surpassed 544 million MAUs in December 2020. The use of a solid technical foundation to support an open platform business model not only attracts more participants to the ecosystem, but also adds diversity and vibrancy, enhancing the ecosystem’s long-term prospects and vitality. Baidu is divided into two segments: 1) Baidu Core, which accounted for more than 70% of its revenue in the previous three years, and 2) iQIYI, which accounted for the remainder.

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