Baidu’s Monthly Active Users (MAUs) (2018-2021)

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This statistic highlights Baidu’s Monthly Active Users (MAUs), reported on a quarterly basis from 2018 onwards.
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This statistic highlights Baidu’s Monthly Active Users (MAUs), reported on a quarterly basis from 2018 onwards.

Baidu’s Monthly Active Users (MAUs)

The following table highlights Baidu’s Monthly Active Users (MAUs) for Q3 2020, Q1 2021, and Q3 2021.

Item Q3 2020 Q1 2021 Q3 2021
Baidu’s Monthly Active Users (MAUs) 365 416 607

(All figures in Millions)

The company has witnessed continuous growth in the number of monthly active users of the flagship mobile app because of its spanning mobile ecosystem which has resulted in more users logging in. As per the latest data of the company for Q3 2021, the company has 607 million Monthly Active Users with an increase of 66.3% on a yearly basis.

The Baidu App

It is the flagship app that helps users to access its search content, feed, and other services by way of mobile devices. It provides twin-engine feed and search functions that grasp AI-powered algorithms and user insight of the company to offer its users a compelling experience. The Baidu App offers its users single log-on, native app-like experiences through the building blocks, BJH accounts, Smart Mini Program, and Managed Page.

Smart Mini Program

 It is an AI building block tool designed to help app developers and website owners to grow their business and grasp their traffic more efficiently. The app developers share their content and services in Baidu App through this applet. The users can search for and access services and content that were previously only available in standalone apps within Baidu App, without having to maintain and download multiple apps on their phone.
This applet was launched in 2018 and has witnessed large user growth with Monthly Active Users reaching 416 million in December 2020. The company’s flagship product, the Baidu app, which is the number 1 search-plus-feed app in China has reached 544 million Monthly Active Users in December 2020.

About the Company

Baidu is a leading Chinese Artificial Intelligence technology company with a strong internet foundation. It was founded by Robin Li and Eric Xu in 2000 as a search engine platform which later on adopted artificial intelligence in 2010. The company is headquartered in Beijing, China, and is listed in NASDAQ Global Market under the ticker symbol “BIDU”. This joint-stock company has a composition of 2 reportable segments namely Baidu core recorded for over 70% of the company’s total revenue in the past 3 years and iQIYI, which reported the remaining revenue.
Baidu is one of the few companies in the world that provides a full AI stack, encircling an infrastructure that involves deep learning frameworks, AI chips, core AI capabilities such as knowledge graph, natural language processing, speech recognition, augmented reality, and computer vision, and an open AI platform to ease wide application and use. The company has a total of 41,000+ employees worldwide and its vision is to provide people with the best way to find information and connect its users with services. Baidu has the second largest search engine worldwide and became the first Chinese company to be included in the NASDAQ-100 index.

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