Amazon’s Revenue by Segment (2015-2021)

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This statistic highlight’s Amazon’s Revenue By Segment from the first quarter of 2015 to the latest quarter of 2021 split between AWS, International and North America
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This statistic highlights Amazon’s Revenue By Segment from 2015 to 2021, split across Amazon Web Services (AWS), International and North America.

Amazon Inc. is an American Retail company founded by Mr. Jeff Bezos in 1994. The company serves its customers through online and physical stores by focusing on selection, price and convenience. Customers access offerings through websites, mobile apps, Alexa, and physically visiting the stores. The company also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo and other devices.

Amazon’s Revenue By Segment

Amazon’s revenue are organized into three segments: North America, International and AWS. The majority of technology infrastructure costs are allocated to the Amazon Web Services (AWS) segment based on usage. The majority of the remaining non infrastructure technology costs are incurred in the US and are allocated to the North America segment. There are no internal revenue transactions between reportable segments. These segments reflect the way the chief operating decision maker evaluates the company’s business performance and manages its operations.

Category Revenue Revenue share
AWS $13.50 12.4%
International $30.65 28.2%
North America $64.37 59.3%
Total Revenue $108.52 100.00%

(All figures in billions, except percentages)

North America Segment

The North America segment primarily consists of amount earned from retail sales of consumer products and from subscriptions through North America focused online and physical stores. This segment includes export sales from these online stores. In Q1 of 2021, North America  contributed 59.3% to its revenue. This segment includes export sales from these online stores. In Q1 of 2021, North America contributed $64.37 billion in revenue which is 59.3% of the total revenue. North America sales increased 40% in Q1 2021, compared to the prior year period. The sales growth primarily reflects increased unit sales, including sales by third party sellers.

International Segment

The International segment primarily consists of amounts earned from retail sales of consumer products and subscriptions through internationally focused online store. This segment includes export sales from these internationally focused online stores but excludes export sales from North America focused online stores. In Q1 of 2021, International contributed $30.65 billion in revenue which is 28.2% of the total revenue. International sales increased 60% in Q1 2021, compared to the prior year period. Changes in foreign currency exchange rates impacted International net sales by $1.9 billion for Q1 2021.

Amazon Web Services (AWS) Segment

The AWS segment consists of amounts earned from global sales of compute, storage, database and other services for start-ups, enterprises, government agencies and academic institutions. In Q1 of 2021, AWS contributed $ 13.50 billion in revenue which is 12.4% of the total revenue. AWS sales increased 32% in Q1 2021, compared to prior year period. The sales growth primarily reflects increased customer usage, partially offset by pricing changes.

Company Overview

Amazon Inc. headquartered in Seattle, Washington is a company operating in the retail segment. In addition, the company provides services, such as advertising to sellers, vendors, publishers, authors and others through programs such as sponsored ads, display and video advertising.

The company is publicly traded on NASDAQ with a ticker symbol “AMZN”. Its main focus is to fulfil the customer’s needs and demands by providing quality products and service. The company seeks to offer its customers low prices, fast and free delivery, easy to use functionality and timely customer service.

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