This statistic highlights Kellogg Company’s Revenue by Segment from Q1 2016 onwards, split across North America, AMEA, Europe, and Latin America regions.
Kellogg Company’s Revenue by Segment
The following table shows Kellogg company’s revenue by segment for Q3 2021, Q2 2021, and Q3 2020.
| Revenue by Segment | Q3 2020 | Q2 2021 | Q3 2021 | Contribution in Q3 2021 |
| North America | $2,059 | $2,013 | $2,o56 | 56.76% |
| AMEA | $582 | $658 | $683 | 18.86% |
| Europe | $552 | $618 | $631 | 17.42% |
| Latin America | $236 | $266 | $252 | 6.96% |
| Total | $3,429 | $3,555 | $3,622 | 100.00% |
(All figures in millions, except percentages)
North America
- This segment constitutes the company’s net sales associated with U.S. and Canada.
- A major part of about 56.76% of the total net sales achieved by the company comes from the North American segment.
- Net sales generated from this segment increased from $2,013 million in Q2 2021 to $2,056 million in Q3 2021, marking an upsurge of 2.14% on a quarter-on-quarter basis.
- While it decreased by 0.2% compared to $2,059 million net sales generated in Q3 2020, mainly due to supply chain disruptions and lapping year-ago growth which led to declined volume.
- Organic net sales declined by 0.5% after excluding the influence of foreign currency.
AMEA
- AMEA stands for Asia Middle East Africa and it primarily constitutes the company’s business associated with Africa, the Middle East, Australia, and other Asian and Pacific markets.
- Net sales generated from this segment increased from $658 million in Q2 2021 to $683 million in Q3 2021, marking a growth of about 3.8% on a quarter-on-quarter basis.
- It also increased by 17.35% compared to $582 million net sales generated in Q3 2020. The growth was driven by an increase in volume and price-mix in Africa along with growth in cereal in Asia and Australia, partially offset by the production constraints on Pringles due to Covid’s prevalent restrictions during the quarter.
- Organic net sales grew by 20% after excluding the influence of foreign currency.
Europe
- This segment constitutes the company’s net sales associated with European countries.
- Net sales generated from this segment increased from $618 million in Q2 2021 to $631 million in Q3 2021, marking an upsurge of 2.1% on a quarter-on-quarter basis.
- It also increased by 14.3% compared to $552 million net sales generated in Q3 2020, primarily due to growth in both cereal and snacks in UK and Russia leading to higher volume and price/mix.
- Organic net sales grew by 12% after excluding the influence of foreign currency.
Latin America
- This segment constitutes the company’s net sales associated with Central and South America including Mexico.
- A minor portion of about 6.96% of total net sales attained by the company comes from the Latin American segment.
- Net sales generated from this segment reduced from $266 million in Q2 2021 to $252 million in Q3 2021, denoting a reduction of about 5.26% on a quarter-on-quarter basis.
- However, it grew by 6.78% compared to $236 million net sales generated in Q3 2020, primarily due to broad-based growth across regions, driven by snacks, and favorable foreign currency translation.
- Organic net sales grew by 2.2%, after neglecting the impact of foreign currency.
About the Company
Kellogg Company is an eminent multinational producer of cereal, snacks, and frozen foods. It is the second-largest producer of crackers and the world’s leading producer of cereals. Other products offered by the company include noodles, toaster pastries, veggie foods, and cereal bars. Founded in 1906, the company is headquartered in Battle Creek, Michigan. Kellogg products are marketed in over 180 countries and manufactured in 21 countries internationally. Its key operating regions comprise the markets of the United Kingdom, United States, Nigeria, Mexico, Canada, and Australia. Its common stock is traded under the trading symbol “K” on the “NYSE” i.e. New York Stock Exchange.
The company’s snacks brands are marketed under brands namely Kellogg’s, Pringles, Parati, Austin, Cheez-It, and RXBAR. Its cereal bars and cereals are primarily marketed under Kellogg’s name, with some under the Bear Naked and Kashi brands. Its frozen foods are marketed under brands namely Morningstar Farms and Eggo.
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