This statistic highlights Tapestry’s Store Count by Brand, split across Coach, Kate Spade, and Stuart Weitzman, reported annually since 2018.
Tapestry’s Store Count by Brand
The following table highlights Tapestry’s Store Count by Brand for 2021, 2020, and 2019.
| Brand | 2019 | 2020 | 2021 | Contribution in 2021 |
| Coach | 986 | 958 | 939 | 64.76% |
| Kate Spade | 407 | 420 | 407 | 28.07% |
| Stuart Weitzman | 147 | 131 | 104 | 7.17% |
| Total | 1,540 | 1,509 | 1,450 | 100% |
Coach
During 2020 and 2021, the total store count reduced from 1,509 to 1,450 respectively, mainly due to disruptive supply chains, reduced store traffic, temporary closure of the stores, change in consumer preferences, and significant volatility of financial markets amidst the Covid-19 pandemic. Additionally, the company’s strategic growth plan led some of the stores to be permanently shut. The company’s store revenue is recognized at a point in time when the customer physically gets possession of the goods. Bifurcation of the stores in accord with the specific brands are given below:
Coach operates through its retail and outlet stores, freestanding flagship stores, along with Concession shop-in-shops. In 2021, the total store count of the brand was 939, of which 354 stores were situated only in North America, and the rest 585 stores are situated globally.
- Flagship Stores: These stores offer a significant expression of the brand and are generally located in densely populated and tourist-heavy cities around the world.
- Retail Stores: These stores generally manage their assortment of products according to the preferences of customers, along with the size and location of the store.
- Outlet Stores: These stores serves as an efficient way for the brand to sell products manufactured for the outlet and discontinued retail inventory. The brand’s image is backed by the store’s visual displays, designs, and customer support service.
Kate Spade
Kate Spade operates through its retail and outlet stores, freestanding flagship stores, as well as Concession shop-in-shop locations. Among 407 stores of the brand in 2021, 210 stores were solely attributable to North America, and the rest 197 stores were placed all around the world.
- Flagship Stores: These stores are primarily located in the key strategic areas, including heavily populated and tourist-heavy areas all around the world, offering a notable expression towards the brand.
- Retail Stores: These stores manage their product mix according to the preferences of potential customers as well as the size and location of the store.
- Outlet Stores: These stores serves as an efficient way to sell products manufactured for the outlet and discontinued retail inventory. Stores that are close to major markets give emphasis to value-oriented customers through these outlet stores.
Stuart Weitzman
Stuart Weitzman operates through its retail and outlet stores. In 2021, the total store count of the brand was 104, in which North America solely accounted for 48 stores while 56 stores were scattered internationally.
- Retail Stores: These stores manage their product mix according to the preferences of potential customers as well as the size and location of the store.
- Outlet Stores: Stores that are close to major markets give emphasis to value-oriented customers through these outlet stores.
About the Company
Tapestry Inc is a prominent New-York based company, dealing in modern luxury accessories and lifestyle brands. It was founded in 1941 and is currently headquartered in New York, United States. The company changed its name from Coach to Tapestry in October 2017, particularly to represent the wide range of assortment offered by the company. Likewise, the ticker symbol registered under New York Stock Exchange (NYSE), changed from “COH” to “TPR”, which was formerly not welcomed by the investors, leading to a reduction in share price which later on recovered at a good pace.
Tapestry Inc operates through its eminent brands, Coach, Kate Spade, and Stuart Weitzman, well-known for its quality craftsmanship and uniqueness. These brands inclusively offer a wide range of handbags, footwear, ready-to-wear, fragrance, leather goods, outerwear, watches, and travel accessories. It has approximately 16,400 employees in 2021, of which 13,100 are employed in retail locations and 4,300 are part-time employees. The company’s key operating area is North America which holds a major part of revenues, rest includes Greater China, Japan, Australia, New Zealand, South Korea, Europe, Thailand, and the Middle East.
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