Urgent.ly Inc. (OTC: ULYX)

Urgent.ly Inc. is a leading connected mobility assistance software platform that matches vehicle owners and operators with service providers who deliver traditional roadside assistance, proactive maintenance, and repair services. The platform connects vehicle owners needing assistance with nearby service professionals who can perform tasks such as tire changes, jump starts, lockouts, fuel delivery, towing, and electric vehicle charging. By using a digital interface, real time tracking, and automated dispatch algorithms, the company aims to reduce wait times and increase transparency for both customers and service providers. The company began as a direct to consumer roadside assistance app before shifting its focus to business to business and business to business to consumer models. Today it serves as a white label or co branded platform for partners who want to offer roadside assistance under their own brand.

Revenue comes primarily from incident based transaction and service fees charged when a customer partner submits a roadside assistance request that we fulfill through our network of service providers. Fees are charged on a per service basis under multi year, non exclusive contracts with customer partners, which typically run three to five years and may include automatic one year renewals. As of December 31, 2025, the platform had processed approximately 7,200,000 service requests since inception and maintained a network of about 13,500 active service providers across North America. In 2025, the average post service consumer satisfaction score was 4.6 out of 5 stars, indicating high end user approval of the service experience.

Urgent.ly Inc. differentiates itself from traditional roadside assistance clubs by using artificial intelligence, machine learning, and real time data to optimize driver to provider matching and dynamic pricing. The company’s technology enables faster dispatch times, greater transparency through live job tracking, and consistent service quality across a fragmented provider base. While it competes with legacy motor clubs, emerging tech focused platforms, and other service aggregators, Urgent.ly believes its proprietary algorithms and extensive service provider network give it a competitive edge in delivering reliable and transparent assistance. The platform also supports value added services such as proactive vehicle health alerts and electric vehicle specific assistance, positioning the company within the broader mobility assistance market.

Urgent.ly Inc. serves customer partners that include original equipment manufacturers, insurance companies, ride hailing services, rental car companies, and fleet operators who offer roadside assistance to their own customers. The end users, or consumers, are vehicle owners and operators who request help for breakdowns, flat tires, lockouts, fuel delivery, electric vehicle charging, and related services. As of December 31, 2025, the company had 58 active customer partners in North America, with the top three accounting for 58% of its total revenue that year. These partners rely on the platform to provide a branded roadside assistance experience that can improve customer satisfaction and reduce vehicle downtime.