Webull Corp (NASDAQ: BULLW)

Webull Corporation operates a digital investment platform that provides brokerage services to retail investors worldwide. The company offers trading in equities options futures fractional shares digital assets and related financial products. Its platform emphasizes a mobile first interface advanced analytics and a community for investors to share ideas. Webull Corporation functions in the online brokerage and financial technology industry.

Webull Corporation generates revenue primarily through payment for order flow on its United States brokerage business. In markets outside the United States the company charges commissions directly to retail customers for trades executed on its platform. Additional revenue comes from subscription services such as premium data offerings and from interest earned on cash sweep balances. The company serves individual retail investors who fund accounts to trade various asset classes.

Webull Corporation holds a strong position among digital brokerage platforms competing with firms such as Robinhood, Fidelity, Charles Schwab and E Trade. Its competitive advantages include a low cost structure, a mobile first user experience, a broad suite of investment products, and integrated artificial intelligence tools. The company also benefits from a global network of licenses and a community driven platform that enhances user engagement and retention.

The company’s customer base consists mainly of retail investors with a concentration of younger adults who are comfortable using mobile technology. As of the end of 2025 Webull Corporation reported 26 point 8 million registered users and 5 million funded accounts. The typical customer is a working professional in their thirties with varying levels of prior investment experience. No specific customer names are disclosed in the filing.